Solar Eclipse Research Insights & Findings

This national study explores how Americans prepared for the April 8, 2024 North American total solar eclipse. From travel and lodging plans to astronomy interest and time-off intentions, the research captures how a rare celestial event translated into real consumer behavior. The findings show that for many Americans, the eclipse was more than a moment in the sky—it was a travel decision, a bucket list experience, a family outing, and a significant spending event.

Key takeaways from our national study include:

• $1,611.88 average total spending among travelers: Eclipse travel generated major economic impact across lodging, transport, and event admissions.

• $814.14 average transportation expense: Travel costs represented the largest single expense category for those traveling to the path of totality.

• $644.20 average lodging outlay: High demand in viewing zones drove substantial accommodation expenditures.

• 17.11% of respondents planned to travel: Millions of Americans prepared to leave home specifically to experience total darkness.

• 61.89% traveled to experience a rare event: The unique nature of total solar eclipses was the single primary driver for travelers.

• 25.16% took time off work: One in four adults planned workplace leave on April 8th to observe the event.

• 55.57% had previously witnessed a total eclipse: Prior exposure did not diminish enthusiasm for viewing the 2024 celestial occurrence.