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The State of American Health 2026: Cost Pressure, Self-Directed Care, and a Guarded Opening for AI

A national QuestionPro survey of 1,000 U.S. parents reveals how families manage back-to-school inflation, protect traditions, and navigate AI tools in 2026.

Published on August 2026 - 9 min read

What Luxury Means Today: U.S. Consumer Insights on Spending, Self-Care, and Second-Hand Trends

With 72% of Americans saying their idea of luxury has changed, and more than 60% buying luxury for self-care rather than status, this report uncovers the real forces shaping modern consumer behavior.

Published on June 18, 2025 - 6 min read

The $24K Kitchen: New Data on America’s Real Eating Habits

A new national study reveals that Americans are cooking more, spending less on restaurants, and relying heavily on quick meals to manage time, money, and stress.

Published on June 30, 2025 - 6 min read

Small Luxuries: How Americans Are Spending to Feel Better

Nearly 70% have purchased a “feel-good” item in the past six months, signaling a major shift toward affordable indulgence.

Published on November 10, 2025 - 6 min read

American Shopping Trends: Why Outlets Still Matter in a Digital-First World

With nearly half visiting outlets several times a year and 65% believing outlets offer better deals than traditional retail, outlets remain a major player in consumer spending across every holiday season.

Published on September 8, 2025 - 6 min read

The New Loyalty Crisis: How America’s Top Brands Are Gaining, or Losing, Customer Trust

This is the only recurring study that tracks NPS, CSAT, and repurchase intent across seven major industries and dozens of leading brands.

Published on September 2, 2025 - 7 min read

Taylor Swift Fan Trends: Behaviors, Motivations, Spending & Cultural Impact

Across multiple national studies, we uncover how Swifties are transforming fandom into a powerful social, economic, and psychological phenomenon.

Published on October 6, 2025 - 7 min read

Nobody can shake Beyonce’s Crown: Fans would attend another Renaissance concert

Insights and experience company QuestionPro finds concertgoers are spending about $1,800 per concert goer, with 80 percent saying it was worth the experience and 91 percent saying they’d go again.

Published on January 10, 2024 - 7 min read

BTS World Tour “Arirang” Pre-Tour Study: Fan Behavior, Expanded Spending, and Emotional Investment

A national QuestionPro study of 1,026 BTS fans reveals multi-show attendance, budget overruns, lightstick demand, and economic impact ahead of the 2026 ARIRANG tour.

Published on August 2026 - 8 min read

The 2026 FIFA World Cup and the New American Soccer Audience

Key findings from a U.S. study examining how the 2026 FIFA World Cup affected soccer interest, viewing behavior, Team USA support, social media engagement, and emotional connections to teams and fan stories.

Published on July 31, 2026 - 6 min read

What’s In Your Shopping Cart? Grocery Shopping in 2025

The big takeaway is simple: people are not skipping grocery trips. They are adjusting how they shop, what they buy, and where they trade down.

Published on February 2025 - 5 min read

Dopamine Décor: How Americans Decorate for Joy, Mood & Identity

Based on a national survey of 1,001 U.S. adults (18+), this study explores how décor functions as mood regulation, identity expression, and a low-stakes way to create stability in a high-stress world.

Published on December 20, 2025 - 7 min read

2026 Bucket List: How Americans Set Goals, Stay Motivated, and Plan What Comes Next

This survey captures what people want next, how they felt about 2025, and what is landing on their 2026 bucket list across health, money, career, relationships, learning, and personal growth.

Published on December 17, 2025 - 8 min read

Home State of Mind 2025: When Home Is a Sanctuary — and When It Becomes a Stressor

While most Americans describe their living space as positive, many also report stress, avoidance, emotional tension, and feeling “stuck” — often tied to cost of living pressure, safety concerns, and household dynamics.

Published on December 10, 2025 - 8 min read

The Digital Disconnect: AI, Overwhelm, and the New American Digital Detox

Many Americans are aware of AI and have access to tools, yet trust, understanding, and confidence remain uneven. This study captures that tension: a nation that wants the benefits of technology, while also craving relief from its noise.

Published on November 2, 2025 - 8 min read

The New NFL Fan: Loyalty, Rituals & Super Bowl Behavior in 2026

From shifting loyalty and the “America’s Team” debate to spending patterns and viewing rituals, this report uncovers the real story behind modern NFL fandom.

Published on February 2, 2026 - 5 min read

The New Rules of Parenting: Discipline, Independence & Digital Childhood

From the rise of gentle parenting to declining outdoor freedom and high reliance on digital tools, modern parenting is undergoing its biggest transformation in decades, and parents are deeply conflicted about it.

Published on September 12, 2025 - 6 min read

Travel Yay or Nay? Inside America’s Holiday Travel Mindset

From family-driven trips to rising travel stress and cautious 2026 plans, this study uncovers the psychology behind how Americans move during the holidays.

Published on November 17, 2025 - 5 min read

For Most Americans, Audio Isn’t Entertainment — It’s Emotional Support

A national study reveals how Americans integrate audio into their everyday lives — from music and podcasts to radio, ambient sound, and social media audio.

Published on November 16, 2025 - 6 min read

Grown-Up Play: Inside the Rise of Kidulting in Modern Adult Life

From board games and collectibles to mobile games and cosplay, adults are using play to relieve stress, reconnect with themselves, and cope with modern life, often with little stigma and surprisingly modest spending.

Published on November 15, 2025 - 6 min read

U.S. Holiday Decorating Trends: Motivations, Styles & Halloween Behavior Insights

Nearly every household participates, and Halloween now rivals Christmas as a major decorating and cultural event. Motivations center on joy, nostalgia, family connection, and creative self-expression.

Published on September 2025 - 5 min read

Parallel Systems: How Cost and AI Are Reshaping the American Healthcare Experience

A national QuestionPro study of 1,000 U.S. adults reveals how healthcare costs, self-treatment, trust, alternative medicine, and AI are reshaping American health.

Published on August 2026 - 9 min read

The State of American Health 2026: Cost Pressure, Self-Directed Care, and a Guarded Opening for AI

A national QuestionPro survey of 1,000 U.S. parents reveals how families manage back-to-school inflation, protect traditions, and navigate AI tools in 2026.

Published on August 2026 - 9 min read

The New Sobriety: How Americans Are Drinking Less

A new national study reveals that Americans are drinking less and increasingly embracing alcohol-free habits for health, savings, and emotional well-being.

Published on June 30, 2025 - 5 min read

Generative AI in Healthcare: Clinician Adoption, Training Needs & Workflow Impact

Doctors are adopting generative AI tools at record speed, but only a minority feel ready, trained, or supported. This study exposes the real opportunities and risks shaping the future of clinical work.

Published on November 26, 2025 - 6 min read

Holiday Stress in America: How People Cope, Celebrate & Navigate Family Pressures

While most hope for joy, peace, and connection, many quietly expect stress, fatigue, and tension instead.

Published on November 25, 2025 - 6 min read

Tired, Stressed & Still Showing Up: What the Burnout Economy Really Feels Like

Most Americans aren’t thriving — they’re managing, improvising, cutting back, delaying dreams, and doing whatever they can to keep going emotionally and financially.

Published on November 13, 2025 - 5 min read

AI in Everyday Life: The AI Experience Gap

Explore new QuestionPro research on how Americans use AI in everyday life, revealing the growing gap between AI adoption, consumer trust, privacy concerns, and digital well-being.

Published on August 2026 - 8 min read

AI’s Impact on Workplace Skills: The Employer-Created AI Divide

A national survey of 1,000 professionals reveals how AI is reshaping workplace skills, productivity, and employee confidence, and how training and organizational support are creating a new divide in workforce readiness.

Published on August 2025 - 7 min read

Bonus and Consumer Holiday Spending

New research from QuestionPro shows how Americans handled holiday spending amid limited bonuses, higher prices, and economic uncertainty, revealing what they bought, how they planned, and what worried them most.

Published on December 2024 - 7 min read

North American Solar Eclipse: Travel, Spending, and Viewing Plans

A national study reveals how Americans planned for the April 8, 2024 solar eclipse, from travel and event attendance to viewing plans, astronomy interest, and eclipse-related spending.

Published on March 2024 - 7 min read

Tipping Study: Service, Sentiment, and Tipping Behavior in the U.S.

A national survey of 2,022 Americans reveals tipping habits, service types most likely to receive tips, and growing consumer discomfort with tipping expectations.

Published on August 22, 2023 - 7 min read

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AI in Everyday Life: The AI Experience Gap

The State of American Health 2026: Cost Pressure, Self-Directed Care, and a Guarded Opening for AI

Parallel Systems: How Cost and AI Are Reshaping the American Healthcare Experience

North American Solar Eclipse: Travel, Spending, and Viewing Plans

Grown-Up Play: Inside the Rise of Kidulting in Modern Adult Life

Search all studies by category

The State of American Health 2026: Cost Pressure, Self-Directed Care, and a Guarded Opening for AI

What Luxury Means Today: U.S. Consumer Insights on Spending, Self-Care, and Second-Hand Trends

The $24K Kitchen: New Data on America’s Real Eating Habits

Small Luxuries: How Americans Are Spending to Feel Better

American Shopping Trends: Why Outlets Still Matter in a Digital-First World

The New Loyalty Crisis: How America’s Top Brands Are Gaining, or Losing, Customer Trust

Taylor Swift Fan Trends: Behaviors, Motivations, Spending & Cultural Impact

Nobody can shake Beyonce’s Crown: Fans would attend another Renaissance concert

BTS World Tour “Arirang” Pre-Tour Study: Fan Behavior, Expanded Spending, and Emotional Investment

The 2026 FIFA World Cup and the New American Soccer Audience

What’s In Your Shopping Cart? Grocery Shopping in 2025

Dopamine Décor: How Americans Decorate for Joy, Mood & Identity

2026 Bucket List: How Americans Set Goals, Stay Motivated, and Plan What Comes Next

Home State of Mind 2025: When Home Is a Sanctuary — and When It Becomes a Stressor

The Digital Disconnect: AI, Overwhelm, and the New American Digital Detox

The New NFL Fan: Loyalty, Rituals & Super Bowl Behavior in 2026

The New Rules of Parenting: Discipline, Independence & Digital Childhood

Travel Yay or Nay? Inside America’s Holiday Travel Mindset

For Most Americans, Audio Isn’t Entertainment — It’s Emotional Support

Grown-Up Play: Inside the Rise of Kidulting in Modern Adult Life

U.S. Holiday Decorating Trends: Motivations, Styles & Halloween Behavior Insights

Parallel Systems: How Cost and AI Are Reshaping the American Healthcare Experience

The State of American Health 2026: Cost Pressure, Self-Directed Care, and a Guarded Opening for AI

The New Sobriety: How Americans Are Drinking Less

Generative AI in Healthcare: Clinician Adoption, Training Needs & Workflow Impact

Holiday Stress in America: How People Cope, Celebrate & Navigate Family Pressures

Tired, Stressed & Still Showing Up: What the Burnout Economy Really Feels Like

AI in Everyday Life: The AI Experience Gap

AI’s Impact on Workplace Skills: The Employer-Created AI Divide

Bonus and Consumer Holiday Spending

North American Solar Eclipse: Travel, Spending, and Viewing Plans

Tipping Study: Service, Sentiment, and Tipping Behavior in the U.S.

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