Community & Trust Recently added
The Civic Divide: Community Needs Assessment
A comprehensive QuestionPro community study by Myles Mason evaluating civic sentiment, municipal infrastructure priorities, and citizen trust.
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Real people.
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Explore the choices shaping everyday life—from what we buy and how we connect to the technology we trust.
In focus · Social connection
The Social Battery Deficit: The Double Bind of Energy and Expense
How energy and expense shape the way Americans make room for connection.
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Civic needs and local priorities. Streaming overload. The trust behind honest feedback. Start with these recent additions to the Research Center.
Culture & Lifestyle Recently added
The Golden Age of TV: Choice Overload and Re-Watching Habits in the Streaming Era
A national QuestionPro study of 1,000 U.S. adults reveals how streaming abundance triggers decision paralysis, subscription fatigue, and a return to familiar re-watches.
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Community & Trust Recently added
The Anonymity Imperative: Research on Public Trust & Feedback
A QuestionPro study of 550 U.S. citizens reveals how organizational distrust drives self-censorship, data distortion, and the need for guaranteed anonymity.
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44 studies found
Community & Trust Recently added
The Civic Divide: Community Needs Assessment
A comprehensive QuestionPro community study by Myles Mason evaluating civic sentiment, municipal infrastructure priorities, and citizen trust.
Explore the studyHealth & Well-being Recently added
The Social Battery Deficit: The Double Bind of Energy and Expense
A national QuestionPro study of 1,000 U.S. adults reveals how rising costs and daily fatigue force Americans to ration connection and budget their social battery.
Explore the studyCulture & Lifestyle Recently added
The Golden Age of TV: Choice Overload and Re-Watching Habits in the Streaming Era
A national QuestionPro study of 1,000 U.S. adults reveals how streaming abundance triggers decision paralysis, subscription fatigue, and a return to familiar re-watches.
Explore the studyCommunity & Trust Recently added
The Anonymity Imperative: Research on Public Trust & Feedback
A QuestionPro study of 550 U.S. citizens reveals how organizational distrust drives self-censorship, data distortion, and the need for guaranteed anonymity.
Explore the study
Economy & Spending Recently added
The Holiday Pressure Index: Spending, Stress & Celebration
Explore QuestionPro research on holiday budgets, gift expectations, family boundaries, and how Americans navigate the financial and emotional costs of celebration.
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Technology & AI Recently added
Raising the AI Generation: Parenting, Learning & the Future of Work
QuestionPro research explores how parents approach AI at home and school, and how younger respondents view learning, skills, and the future of work.
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Technology & AI Recently added
The Always-On Dilemma: Digital Spending & Screen Fatigue
QuestionPro research explores digital spending, screen fatigue, and why Americans seek a break from the technology they rely on every day.
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Culture & Lifestyle Recently added
Sports in America: Padel Study. Consumer Awareness, Growth Potential & Barriers
Consumer awareness, willingness to try padel, and the access and pricing barriers shaping its U.S. growth potential.
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Consumer Insights Recently added
Celebrity Products Study: Authenticity, Purchase Drivers, and Consumer Trust
A QuestionPro study of 986 consumers reveals how celebrity products drive interest, what consumers expect for quality, and what builds brand trust.
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Culture & Lifestyle Recently added
Celebrity "Icks" Study: Why Micro-Behaviors & Everyday Conduct Drive Backlash
How everyday conduct, rudeness, overexposure and public apologies shape celebrity reputations.
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Culture & Lifestyle Recently added
Sports & Movies Fandom Study: Storytelling, Empathy & Cultural Influence
A national QuestionPro survey of 1,000 U.S. adults reveals how sports, movies, and documentary storytelling shape fan behavior, build empathy, and foster community.
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Technology & AI Recently added
Cost of Digital Life: Subscriptions, Digital Fatigue, and Social Trade-Offs
A national QuestionPro study of 1,000 U.S. adults reveals how rising subscription costs, digital fatigue, and social media shape spending and relationships in 2026.
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Economy & Spending
The Cost of Celebration: How Americans Are Protecting Holiday Joy in a Tight Economy
A national QuestionPro survey of 1,000 U.S. adults reveals how families manage everyday inflation, combat discount skepticism, and protect holiday traditions in 2026.
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Economy & Spending
Back-to-School Study: Costs, AI Adoption, and Family Rituals
A national QuestionPro survey of 1,000 U.S. parents reveals how families manage back-to-school inflation, protect traditions, and navigate AI tools in 2026.
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Economy & Spending
What Luxury Means Today: U.S. Consumer Insights on Spending, Self-Care, and Second-Hand Trends
With 72% of Americans saying their idea of luxury has changed, and more than 60% buying luxury for self-care rather than status, this report uncovers the real forces shaping modern consumer behavior.
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Economy & Spending
The $24K Kitchen: New Data on America’s Real Eating Habits
A new national study reveals that Americans are cooking more, spending less on restaurants, and relying heavily on quick meals to manage time, money, and stress.
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Economy & Spending
Small Luxuries: How Americans Are Spending to Feel Better
Nearly 70% have purchased a “feel-good” item in the past six months, signaling a major shift toward affordable indulgence.
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Economy & Spending
American Shopping Trends: Why Outlets Still Matter in a Digital-First World
With nearly half visiting outlets several times a year and 65% believing outlets offer better deals than traditional retail, outlets remain a major player in consumer spending across every holiday season.
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Consumer Insights
The New Loyalty Crisis: How America’s Top Brands Are Gaining, or Losing, Customer Trust
This is the only recurring study that tracks NPS, CSAT, and repurchase intent across seven major industries and dozens of leading brands.
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Culture & Lifestyle
Taylor Swift Fan Trends: Behaviors, Motivations, Spending & Cultural Impact
Across multiple national studies, we uncover how Swifties are transforming fandom into a powerful social, economic, and psychological phenomenon.
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Culture & Lifestyle
Nobody can shake Beyonce’s Crown: Fans would attend another Renaissance concert
Insights and experience company QuestionPro finds concertgoers are spending about $1,800 per concert goer, with 80 percent saying it was worth the experience and 91 percent saying they’d go again.
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Culture & Lifestyle
BTS World Tour “Arirang” Pre-Tour Study: Fan Behavior, Expanded Spending, and Emotional Investment
A national QuestionPro study of 1,026 BTS fans reveals multi-show attendance, budget overruns, lightstick demand, and economic impact ahead of the 2026 ARIRANG tour.
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Culture & Lifestyle
The FIFA World Cup and the New American Soccer Audience
Key findings from a U.S. study examining how the 2026 FIFA World Cup affected soccer interest, viewing behavior, Team USA support, social media engagement, and emotional connections to teams and fan stories.
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Economy & Spending
What’s In Your Shopping Cart? Grocery Shopping
The big takeaway is simple: people are not skipping grocery trips. They are adjusting how they shop, what they buy, and where they trade down.
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Culture & Lifestyle
Dopamine Décor: How Americans Decorate for Joy, Mood & Identity
Based on a national survey of 1,001 U.S. adults (18+), this study explores how décor functions as mood regulation, identity expression, and a low-stakes way to create stability in a high-stress world.
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Culture & Lifestyle
Bucket List: How Americans Set Goals, Stay Motivated, and Plan What Comes Next
This survey captures what people want next, how they felt about 2025, and what is landing on their 2026 bucket list across health, money, career, relationships, learning, and personal growth.
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Culture & Lifestyle
Home State of Mind: When Home Is a Sanctuary — and When It Becomes a Stressor
While most Americans describe their living space as positive, many also report stress, avoidance, emotional tension, and feeling “stuck” — often tied to cost of living pressure, safety concerns, and household dynamics.
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Technology & AI
The Digital Disconnect: AI, Overwhelm, and the New American Digital Detox
Many Americans are aware of AI and have access to tools, yet trust, understanding, and confidence remain uneven. This study captures that tension: a nation that wants the benefits of technology, while also craving relief from its noise.
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Culture & Lifestyle
The New NFL Fan: Loyalty, Rituals & Super Bowl Behavior
From shifting loyalty and the “America’s Team” debate to spending patterns and viewing rituals, this report uncovers the real story behind modern NFL fandom.
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Culture & Lifestyle
The New Rules of Parenting: Discipline, Independence & Digital Childhood
From the rise of gentle parenting to declining outdoor freedom and high reliance on digital tools, modern parenting is undergoing its biggest transformation in decades, and parents are deeply conflicted about it.
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Culture & Lifestyle
Travel Yay or Nay? Inside America’s Holiday Travel Mindset
From family-driven trips to rising travel stress and cautious 2026 plans, this study uncovers the psychology behind how Americans move during the holidays.
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Culture & Lifestyle
For Most Americans, Audio Isn’t Entertainment — It’s Emotional Support
A national study reveals how Americans integrate audio into their everyday lives — from music and podcasts to radio, ambient sound, and social media audio.
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Culture & Lifestyle
Grown-Up Play: Inside the Rise of Kidulting in Modern Adult Life
From board games and collectibles to mobile games and cosplay, adults are using play to relieve stress, reconnect with themselves, and cope with modern life, often with little stigma and surprisingly modest spending.
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Culture & Lifestyle
U.S. Holiday Decorating Trends: Motivations, Styles & Halloween Behavior Insights
Nearly every household participates, and Halloween now rivals Christmas as a major decorating and cultural event. Motivations center on joy, nostalgia, family connection, and creative self-expression.
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Health & Well-being
Parallel Systems: How Cost and AI Are Reshaping the American Healthcare Experience
A national QuestionPro study of 1,000 U.S. adults reveals how healthcare costs, self-treatment, trust, alternative medicine, and AI are reshaping American health.
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Health & Well-being
The New Sobriety: How Americans Are Drinking Less
A new national study reveals that Americans are drinking less and increasingly embracing alcohol-free habits for health, savings, and emotional well-being.
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Health & Well-being
Generative AI in Healthcare: Clinician Adoption, Training Needs & Workflow Impact
Doctors are adopting generative AI tools at record speed, but only a minority feel ready, trained, or supported. This study exposes the real opportunities and risks shaping the future of clinical work.
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Health & Well-being
Holiday Stress in America: How People Cope, Celebrate & Navigate Family Pressures
While most hope for joy, peace, and connection, many quietly expect stress, fatigue, and tension instead.
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Health & Well-being
Tired, Stressed & Still Showing Up: What the Burnout Economy Really Feels Like
Most Americans aren’t thriving — they’re managing, improvising, cutting back, delaying dreams, and doing whatever they can to keep going emotionally and financially.
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Technology & AI
AI in Everyday Life: The AI Experience Gap
Explore new QuestionPro research on how Americans use AI in everyday life, revealing the growing gap between AI adoption, consumer trust, privacy concerns, and digital well-being.
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Technology & AI
AI’s Impact on Workplace Skills: The Employer-Created AI Divide
A national survey of 1,000 professionals reveals how AI is reshaping workplace skills, productivity, and employee confidence, and how training and organizational support are creating a new divide in workforce readiness.
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Economy & Spending
Bonus and Consumer Holiday Spending
New research from QuestionPro shows how Americans handled holiday spending amid limited bonuses, higher prices, and economic uncertainty, revealing what they bought, how they planned, and what worried them most.
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Consumer Insights
North American Solar Eclipse: Travel, Spending, and Viewing Plans
A national study reveals how Americans planned for the April 8, 2024 solar eclipse, from travel and event attendance to viewing plans, astronomy interest, and eclipse-related spending.
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Consumer Insights
Tipping Study: Service, Sentiment, and Tipping Behavior in the U.S.
A national survey of 2,022 Americans reveals tipping habits, service types most likely to receive tips, and growing consumer discomfort with tipping expectations.
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Explore QuestionPro studies on consumer spending, culture, health, technology, AI and community trust. Each study page brings together its findings, graphics and available methodology.
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