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Survey Creator: Definition & How-To Guide

Learn how to create and send survey in less than 10 mins! View and analyze reports that give meaningful insights.

Survey: Definition

A survey is a research method used for collecting data from a predefined set of respondents to gain insights on various areas of interest. They are created with various objectives and can be conducted through a number of ways.

Typically surveys are a set of questions on a specific subject, domain, and industry. In earlier days, they were conducted using pen and paper, but now most individuals and businesses use survey creator tools.

Example: If a smartphone maker company wants to launch a new model of a mobile phone, they will launch an online survey to understand what features were liked by the consumers in the existing handset, what they did not like and the ones they wish to have in their phone. This will ensure a bigger success in their marketing campaign and higher sales.

How to create and design an online survey using survey creator

There are many survey creator tools that let you access basic survey functionalities for free. Some of them provide free lifetime access whereas others offer a trial version. A trial version is free for a limited period of time post which you have to buy a paid version. A typical trial version lasts 30 days. During this period you can try all premium features, whereas in case of free version you get limited features free for unlimited time. The 3 basic steps to create an online survey are:

  1. Design a survey
  2. Distribute a survey
  3. Analyze survey responses

Create your own survey design

You can design your survey using different types of questions provided by the survey software or use free ready-made templates that suit your business requirements. In either case, you will be able to customize its workflow.

How to create a survey

  1. Login QuestionPro surveys account.
  2. Enter the survey name.

  3. Choose from different basic and advanced question types.


Design the survey with different types of questions such that it extracts the right answers from the audience - answers that offer meaningful insights into ways you can improve your services. Question types such as Net Promoter Score (NPS) will help you identify promoters, passives and detractors, define faults, blind spots, improvement areas or concerns and, in turn, achieve long-term improvement and growth.

Use ready-made templates

If you want to save time and effort on creating questionnaire, you can use one of the 300+ free survey templates and customize the logic as per your requirements. These templates have been prepared by seasoned professionals having experience in the respective domain.

survey from template

Customize survey theme

Whether you design the survey on your own or use a template, customize its theme to give a more professional image. The survey that you send out to your employees or customers, be they existing or potential, must resonate with your brand voice.

Example: You can bring your brand and culture to life by customizing the fonts, logo, text color, background, layout, images, final redirect page and even the URL. You can also personalize 'Thank You' page with a clear call to action.


How to distribute an online survey using survey creator

Once you are ready with the questions, it’s time to let it open for the people to respond. Send your survey by email or SMS invitation, embed it on any page of your website or share it on social media.

The selection of the distribution medium depends on the type of survey and the target audience. Being able to reach your audience at the time and place they are most likely to respond helps you achieve increased response rates and improved customer engagement.

Example: If you’re a retail e-commerce company and want to understand what people think about the latest fashion trend, you can run a survey on social media sites. But if you are an investment banking company who wants to know if your customers are satisfied with the quality of customer support, you should run a survey through email or call.


How to analyze an online survey responses using survey creator

Real-time reports give you a quick view of the percentages each answer option received and basic graphs, their mean values, and how many respondents have completed or not completed the survey. Filter the results by a wide selection of segments and export reports on a daily, weekly or monthly basis to send to email addresses of your choice. Measure the survey results of different datasets and understand the relative performance of various combinations of product features.