Webinar Survey questions: When, how, and what to ask!
  • Dan Fleetwood President, Research & Insights, QuestionPro
  • Crystal Wiese
    Marketing, QuestionPro

When starting a survey, sometimes it can be overwhelming even if you have done it a hundred times. Nothing is worse then getting started, but half way through realizing you have over-complicated it so much that your respondent will be confused, or made it so simple you won't get the data you need.

Learn from Dan and Crystal the best way to ask survey questions, what questions to ask and when to ask them. In this webinar, they walk you through which questions types are better for certain circumstances, where you can expand or simplify and set you up for success in your next survey.

  • doneHow to avoid poorly written questions
  • doneWhat types of questions are most useful
  • doneMistakes and gotcha’s to avoid
  • doneWhere to find good questions


Top five questions & answers from this webinar
Q: When is the best time to send an electronic survey invite to the general public or to a business audience?

Anwser: Tuesday is considered to the best day to send a survey with 10 am - 11 am as the most polular time slot. You can find more information and interesting statistics in our The best time to send out surveys to get the highest responses blog.

Q: How many questions should the survey be limited to?

Anwser: There is no limit on the number of questions you can have in a survey. But if you have too many questions, you can randomize asking questions to avoid any bias and limit the number of questions per respondent. You can set quotas, use logic and implement block randomization so that a group of respondents get a few questions, and the other set of respondents get different questions. This way you can avoid fatigue.

Q: How many respondents should you have for a survey to be valid?

Anwser: Typically if you get around 400 responses, it is considered a valid survey.

Q: Can you talk about the virtues of randomly selecting respondents versus an open invitation survey?

Anwser: We would suggest to go for randomly selecting respondents from your target audience as it would avoid any bias. The open invitation survey such as the ones shared on social media platforms may not get responses with the right sample audience. However, it depends on the requirements and the kind of insights you want to gain.

Q: What are your suggestions for prioritizing the questions to ask when you have a lot of them?

Anwser: Split the questionnaire into blocks and place the most important questions at the top. You can also randomize the blocks so that each group of respondents gets to answer a different set of questions. Present questions to the respondents based on their previous answers by applying logic so that they get to seeonly those questions that are relevant to them.