TURF Analysis (Total Unduplicated Reach and Frequency) is a powerful statistical tool for maximizing market reach and optimizing product or media combinations. In addition to basic TURF simulations, Price Modeling and Line Optimization add a crucial layer of cost management to your decision-making process.
With Advanced TURF Analysis, you can answer critical business questions such as:
If you're new to TURF, we recommend starting with our Introduction to TURF Analysis.
Advanced TURF Analysis extends traditional TURF by integrating cost, pricing, or weight factors into your simulation. Instead of focusing solely on reach, you can also:
With QuestionPro, these tools are available in:
Mode | When to Use It |
---|---|
Price Modeling | You have a fixed budget and want to know the maximum reach you can buy within that range. |
Line Optimization | You need to achieve a minimum reach and want the cheapest combination of options to get there. |
Both modes allow you to test different scenarios by adjusting budget, tolerance, product weights, and reach targets.
The Price Model Simulator helps you determine the optimal combination of options based on cost constraints.
How It Works:
Outputs:
The Line Optimization Simulator answers:
“What is the cheapest way to achieve my desired reach?”
How It Works:
Benefits | Description |
---|---|
Maximize Reach Within Budget | Get the best possible market coverage for your money. |
Cost-Effective Product Line Design | Identify the cheapest way to reach your market share goals. |
Real-World Scenario Planning | Run simulations based on actual costs, not just preferences. |
Efficient Resource Allocation | Prioritize options based on cost-benefit insights. |
Advanced TURF Analysis with Price Modeling and Line Optimization empowers you to make smarter, cost-effective decisions about product launches, marketing channels, and customer offerings.
With QuestionPro’s TURF tools, you don’t just ask, “What do customers want?”—you answer, “What’s the most efficient way to deliver it?”