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FREE CUSTOMER SURVEY TEMPLATES & EXAMPLES

Customer Survey Examples

Customer Surveys

QuestionPro is the leader in providing businesses with fully-functional customer survey template options. These templates are complete with customer survey questions, examples, and samples. You can use our ready-made customer survey templates as a starting point for your customer questionnaires. Then you can customize and expand customer survey example questions to meet the unique preferences of your target audience.

These templates are ideal samples to form your own questions and surveys for use with real customers. Choose from a variety of customer satisfaction and experience surveys. These customer survey examples templates include questions for customer satisfaction and the voice of your customers. Or, choose templates related to product use and satisfaction ratings. You can even keep an eye on customer service and employee interactions with customers using templates for service evaluation.

Collect the data you need to fully understand customer feedback in a platform that helps you sort and analyze survey responses. Our customer survey template library is written and updated by experts. Surveys include critical customer measurements such as product quality, service promptness, and staff responsiveness. Your customers will appreciate that your survey understands and addresses their underlying concerns.

Dive in and choose a template to start creating your own surveys to collect accurate customer data in real time.

The product satisfaction survey template collects customer feedback data on product usage. It can be used to evaluate customer experience and identify improvement areas in your products. Based on the data collected, gain insights into their expectations and benchmarks.

Use our free product satisfaction questionnaire to learn how likely are customers to buy products from your company. Check if they would recommend your product to their friends or colleagues.

These sample product satisfaction survey questions are ready to be used in your online surveys. You can also customize them as per your needs.

This customer satisfaction survey example is designed for a complete 360 CSAT evaluation and measurement of your client's or consumer's satisfaction levels with 21 unique questions to measure and evaluate Net Promoter Score, Customer Effort Score, CSAT, customer service satisfaction, etc. Use this sample questionnaire and start measuring and increasing customer retention, customer recommendation by existing users of your products and services, and upselling. This isn't industry-specific and can be fully customized as per your needs.

Retail store survey template to collect customer feedback on various aspects of the store. This sample questionnaire template includes critical store evaluation questions to consumers, such as location, inventory, customer service, merchandise pricing, value for money, and overall customer satisfaction. Use this store feedback template and grow your business with real customer insights.

The customer service survey questions template consists of multiple questions that evaluate the level of service that a customer received while interacting with a brand. This survey template was created by industry experts who understand the importance and value that collecting feedback contains and the customer service team is one of the most important factors as of which feedback is to be collected. It is known that it is much more expensive to acquire a customer rather than retain a customer and hence customer feedback is very important. Conducting a customer service survey provides in-depth feedback about customers and their perception of the brand as well as map out areas of the business that need fortifying upon and alternatively also where work is required.

This seminar purchase motivation survey template helps organizers know the intention of registrants. Check what seminars they have attended in the past and if they plan to attend again in the future. Learn why did they buy tickets and how did they hear about the seminar.

Collect feedback from attendees and gain insights on how you can improve the seminar content and arrangements further. This sample seminar purchase motivation questionnaire can be customized as per your needs.

Health Care survey of organizational concern for patient satisfaction.

Precisely drafted service quality survey questions help collect feedback and insights that help in making important business decisions to improve service quality. This sample questionnaire comprises of comprehensive, expert-designed questions targeted to measure service quality and evaluate customer service experience. It includes the executive's expertise in understanding the problem, identifying causes, and resolving concerns on time. Use this survey template and start evaluating and taking measures to improve service quality based on real customer feedback. According to Customer Thermometer, 96% of consumers say customer service is an important factor to choose a brand.

The short customer satisfaction (CSAT) survey template offers a short and simplistic but powerful method to measure customer satisfaction. It contains questions in a form of a questionnaire that help measure the level of satisfaction that a customer has with a product or service and the frequency of use along with the referencability of the product or service.

Auto Purchase/ Lease Satisfaction Survey Template provides researchers a set of 25 questions which can be customized to gain insights about a customer’s purchasing experience. The automobile industry thrives on customer satisfaction and each automobile retailer ensures that their customers are content with the offered services. A sample questionnaire such as this one can be used to obtain information about whether the customers had a satisfactory visit or not, the quality of provided test drive, demographic details etc.

Purchasing an automobile is one of the basic necessities across the globe. Whether it is a student or a person going to a regular job or even just a parent, an automobile is one of is required to commute between destinations.

The Automobile sector is segregated in various classes namely the common passenger vehicles, the transport vehicles and the luxury vehicles. A purchase of an automobile is based on factors such as price, brand value, specifications but most importantly it’s service provided after the purchase. Service is one of the most prominent sectors when it comes to customer experience. It is very vital to know the manufacturer’s dedication towards providing service before purchasing a vehicle. It is something that plays a considerable role in the buying decision as to ease of access to service, tie ups with accessory manufacturers, orientation towards customer service etc.

An automobile buyer always does his research thoroughly considering all the factors and as a manufacturer, it is always profitable to give out relevant information and coax a consumer towards a purchase with your brand even before questions are forthcoming.

Use our free Net Promoter Score survey questions template to know if your customers are likely to refer your company to their friends or colleagues. Classify your customers into promoters, passives and detractors and take actions before you lose them. Collect customer satisfaction data and gain insights into customer experience.

The sample NPS questionnaire collects quick feedback and has open-ended questions to enable customers explain the reasons for their rating. They can also share their comments, concerns or suggestions to help you improve your products and services.

You can also customize this NPS survey template to suit your needs. It is ready to be used in your customer surveys and help you grow your business.

Retail store survey questions to collect customer feedback on various aspects of the store. This sample questionnaire template includes critical store evaluation questions to consumers, such as location, inventory, customer service, merchandise pricing, value for money and overall customer satisfaction. Use this store survey and grow your business with real customer insights.

Business survey questions is a questionnaire to gather information about how satisfied the customer is with your business. This survey aims to identify what challenges are faced by customers while shopping at your business place, online or offline and help you understand what can be improved. Business surveys are very critical for every business. If you want your business to grow and have a loyal customer base, the most important factor is customer satisfaction. Every customer will not have the time to answer questions or give you their opinion when they are shopping with you. In such a case, a business survey can be very helpful to gather data and make well informed decisions to retain the existing customers as it can be done whenever they are free.

Business owners will know that acquiring a new customer cost at least 6-7 times more than retaining an existing customers. Retaining customers is getting more and more difficult by the day. However, it has been observed that customers can be retained if they are provided with a good experience. According to recent studies, at least 55% of customers are willing to pay if they are guaranteed a good experience. There is a 92% retention rate among those companies which have a well crafted customer service program. Furthermore, 80% of today's customer engagements can be supported by bots, hence the cost associated with this is comparatively less to the return you would get.

Hence planning a well crafted customer satisfaction program for your customers is vital especially in United states as a recent study stated that American companies lose over $62 billion each year because of poor customer service.

Following are the questions to gather information about customer satisfaction and customer opinions.

Customer loss survey questions is a questionnaire to understand the reasons why a customer has left your business. This survey template aims to identify the reasons that influenced the customer to leave your business and to uncover the factors, where improvement can be done to reduce customer churn. Such a survey can enable businesses to understand common characteristics and sentiments of this population and hence try to improve certain areas which can help them win those customers back.

Nowadays the competition in the market for all kinds of businesses is increasing and hence, all businesses have to keep up with the competition to retain their customers and keep them loyal. According to a recent survey, pricing and customer service played a major role in losing customers. From the data that was collected from a set of customers, it was observed that around 29% of customers left because of pricing and around 40% of them left because of customer service. This information was quite different from the information that the company employees had perceived. Hence a customer loss sample survey template can be helpful for businesses to understand the reasons why a customer is leaving and going to a competitor and this data can help the business to identify what improvements can be done to retain customers or win lost customers.

Following are the questions to gather information about the factors that influence a customer to leave.

User satisfaction survey questions is a questionnaire to understand how satisfied a customer is with the product/service they are using. This survey aims to identify the perceptions of the users with regards to their experience while using the product/service. Such a survey can enable businesses to understand views of the users about their product/service and hence try to improve certain areas which can help them to keep these customers loyal and may be even promote it.

User satisfaction is as an important attribute that is extracted from a product or service after its usage. Nowadays the competition in the market for all kinds of businesses is increasing and hence, all businesses have to keep up with the competition to keep their users satisfied. According to the local consumer survey, 92% of the users trust recommendations made by a family or friend. 93% of the respondents stated they turn to online reviews to decide if the product/service is good. Word of mouth is considered to be a key influencer by 74% of this audience. Such recommendations or reviews are achieved only if the user is satisfied with the product/service. It is said that experience is going to be the key differentiator by 2020, not the price or the product but how satisfied a customer is going to be with the experience provided. Hence a user satisfaction sample survey template can be helpful for businesses to stay ahead in the game and build those loyal customer and may be even brand ambassadors.

Following are the questions to gather perceptions of the user about the product/service and their level of satisfaction.

Use this free B2C pulse survey template to understand the impacts of the COVID -19 crisis on your customers. Identify how the expectations and behavior of your customers have changed over the past few weeks. Collect data and gain insights into customer choices and preferences. Analyze their buying patterns and formulate a sales and marketing strategy to better connect with them. Identify risks and keep uncertainty at bay with a detailed analysis of survey results. This sample B2C survey template is ready-to-use and can help you gather primary data for your Coronavirus related market research. Customize the free questionnaire to meet your specific needs.

This B2B pulse survey template consists of questions your business-to-business brand can use to engage with your customers in the time of this pandemic. While the global economy has been affected by coronavirus, use this sample questionnaire to understand how the global slowdown has impacted your consumers and customers. Learn how your products or services are used at this time. Uncover engagement challenges for your brand and make tweaks to better service and retain customers.

Keeping customers loyal during this time is imperative, and this pulse survey can help you unlock insights about your B2B customers. Make instant and positive changes to reduce your customer churn rate and ensure a higher satisfaction level with your brand. Reduce the impact that COVID-19 has had on your customers with higher customer satisfaction.

Use this free emotional ties survey template to check if your customers really have an emotional tie with your company or brand. Find out what emotions your customers have when they think about your business.

Knowing if your customers are emotionally connected to your brand will help you predict your future sales and formulate a product strategy. Stronger ties suggest higher customer loyalty and satisfaction.

This sample emotional ties survey questionnaire is ready to be used in your research studies. You can also customize it as per your needs.

Use these value proposition survey questions for your voice of customer surveys. This sample questionnaire template measures both the satisfaction and the importance of your value propositions to your customers. With this questionnaire, you can gauge the value in your products as perceived by your customers and use it to boost customer satisfaction and loyalty.

This free value proposition survey template can be used to learn how satisfied customers are with your staff and products. It is ready to be used in your research studies and can be customized as per your needs.

This loyalty acid test survey template checks the commitment of your donors for charity or non-profit organization. These donor survey questions can be used to calculate the flow of funds and create a strategy to reach out donors.

This sample loyalty acid test questionnaire collects the feedback from donors and can be customized as per your needs. Know how their experience was and learn if they have any suggestions for your charity.

Use this smiley rating questionnaire template to attract and engage customers while answering a survey. Choose ready-made smiley options or upload your custom smileys. You can customize the survey questions as per your needs.

Collect customer satisfaction feedback about your product or service using this free smiley survey questions template. Our sample online survey questionnaire will help you design surveys that are easily interpretable by end-users, refrain from using monotonous text, and increase customer responses.

Use product satisfaction survey questions for collecting data on product use, satisfaction, improvement areas and more. Know if customers are willing to recommend your product to others. Use this free sample survey and collect powerful insights from customers.

This product feedback questionnaire can be customized to your needs. Learn more about your product use patterns and if your customers have any suggestions. Find out if they are likely to buy again and use the data to forecast sales.

Gather feedback from your customers regarding the company, product, customer service, intention to return, and more. Use this free product evaluation survey template and customize it to suit your needs.

Collect data to analyze product usage patterns, customer satisfaction and customer experience . Use survey results to offer better products and services to your users.

Use our free laundry usage survey template and questions to understand the detergent usage pattern and collect data on user behavior. Know how often your audience uses a specific detergent and how they consider different brands. Evaluate laundry items and household laundry services with this sample laundry survey questions. You can also customize the questions and options as per your requirements.

Use our free consumer product registration survey questions to understand whether a product is a success or failure with the consumers, reasons for purchasing the products, and demographic segmentation.

Learn why consumers buy a product or service and what is their likelihood of purchasing the product from your company again. These consumer product questions help you to categorize your target consumers. Demographic consumer survey questions provide actionable insights into the purchase behavior of your target audience and assist in forming effective marketing strategies.

Below auto dealer satisfaction survey asks questions that evaluate the experience of an automobile or car owner. Know how they felt with the products and services of your dealership.

Use this sample auto dealer survey questionnaire to collect data on customer satisfaction and car buying experience. Generate reports and use survey results to improve the car buying experience of your customers.

This free online bookstore survey template can be used to collect feedback from your visitors and customers. Learn more about their experience and find out ways to improve it. Gather data regarding their e-commerce purchase habits, preferences and how they make buying decisions.

Use data to generate reports and improve the experience. You can also use this sample template to predict sales and manage inventory better. Online bookstore survey questionnaire is easy to use and can be customized in no time.

Ask free gasoline purchase questions and research at what price your customers can afford the gas. Collect data on purchase behavior, pricing, credit card usage and more. Use this sample gasoline customer satisfaction survey template to improve your customers’ experience.

Installation service evaluation... quality of service, how well needs met, feedback.

Demographic, purchase and product information for warranty survey.

Willingness to use a new product (software), current usage habits, demographics.

Survey asking about product search including number of brands, prices and purchase of home electronics.

Type of store purchased from, demographics, usage application.

Home electronics purchase survey template includes questions related to family shopping habits, items purchased, and purchase process. It's an in-depth survey template which includes more than 10 questions to know the shopping behavior of people.

Customer information, usage occasions, warranty identification information.

Home electronics warranty survey template helps the survey creator in obtaining the information related to car stereo purchase information, decision process, and customer profile. This survey template also helps the companies to know the warranty plan of their customers.

Product satisfaction survey with in-depth text feedback

Evaluation of product use, satisfaction, repurchase expectations.

Company Service Attitude from Brand Mindset by Duane Knapp

General product/service customer satisfaction, use, recommendation survey

From The Brand Mindset by Duane Knapp... Great Brand Management Book

10 Product Awareness Attitude & Usage Survey Questions with sample questionnaire template. These survey questions evaluate some preliminary product awareness, discovery, usage, and attitude towards the product. Use this sample survey to understand consumer awareness of your product / services.

Product or service design evaluation

11 product satisfaction survey questions for a product feedback questionnaire to be used for researching product use, satisfaction, improvements and above all, if customers are willing to recommend your product to others. Use this free sample survey and collect powerful insights from customers.

This podcast survey template collects feedback about podcast consumption metrics. This questionnaire consists of multiple survey questions that can be used during the podcast launch phase to understand content placement and to evaluate the success of an existing podcast. Industry leaders have created this sample survey template with an in-depth understanding of the metrics that define the success of a podcast.

According to the recent study by Musicoomph, there are more than 850,000 active podcasts and more than 30 million podcast episodes.

User interface survey questions are a questionnaire that aims to identify the areas of improvement in terms of the user interface of a product based on user opinions. Such a survey helps businesses to evaluate the current level of satisfaction with the interface of their product. It can help them to optimize the interface as most demanded by the user.

The main objective of any business is to increase sales and revenue. The user interface plays a vital role in achieving this goal. For any business to be successful in generating sales, the user or customer must be satisfied with the product and user experience. User experience is directly related to the user interface of the product. Having an attractive interface and ease of use to operate it will keep your customers happy and wanting to come back again. By conducting a user interface survey, it will enable a company to evaluate the current interface and find out areas of improvement to optimize the product as per the demand. According to the study by finance online, $13.6 billion is the estimated value of a website builder software market by 2027.

Following are the questions to understand the opinion of the user about the current interface of the product:

Energy drinks survey questions is a questionnaire to understand public opinion energy drinks. This survey aims to identify the factors that influence the choice of energy drinks and what are the perceptions of a consumer about them.

An energy drink is a drink which is made of sugar and stimulating compounds that give a boost to the energy levels in an individual. These energy drinks usually have an impact on the cognitive performance and hence it can be very helpful to athletes. Even though there have been talks about the risks associated with excessive consumption of energy drinks, a lot of athletes still prefer having it. There are various brands in the market and most of the time brand names play a major role in the choice of energy drink. Using an energy drink sample survey template can help companies to understand public opinion and the factors that influence their choice. Using this data, companies can change their strategies to reach their segment market.

Following are the questions to gather information regarding energy drinks and the parameters that impact the choice of the brand.

Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. These survey questions aim to identify what are the factors that influenced the customer to purchase the particular brand and what are their perceptions about Apple or Samsung as a brand for smartphones.

When we talk about high-end smartphones, only two companies come to our minds, namely Apple or Samsung. We can say the market is divided in two segments, such as Apple users for iOS or Samsung for android OS. If someone was to shift or purchase a high-end smartphone, he would choose from an Apple or Samsung smartphone, as his first preference. Such a survey would enable the company to understand consumer opinions about these products and hence strategies can be made to reach the market segment accordingly and to grab a higher market share.

Following are the questions to gather information about users opinion about Apple or Samsung smartphones:

Feedback on company, product, customer service, intention to return.

Customer service evaluation for web, phone, mail...

Client evaluates the company on customer service and meeting the company needs.

Service evaluation and feedback for an Internet Service Provider.

Concept test for new services.

Customer support service evaluation survey.

Installation service evaluation... quality of service, how well needs met, feedback.

Automobile service evaluation and feedback.

Battery of 8 questions evaluating grooming and helpfulness of salespersons.

Automobile service evaluation survey questions help any automobile dealership, car repair shops or any automotive services outlet, to ask customers the right questions to measure customer satisfaction. This fully editable sample questionnaire is a ready made template that you can modify and and use to collect valuable customer insights and grow sales by improving customer satisfaction.

Customer satisfaction with product or service with in depth comments

Help Desk Service Support Survey and sample questionnaire template can be used by businesses to collect feedback on IT support services and staff. Analyze data to identify improvement areas and offer better help desk support.

Customer satisfaction (CSAT) is indeed one of the most important attributes for any business to grow and succeed. This sample questionnaire is ready to be used by any business that offers online and offsite customer support. You can customize the free template as needed.

Good customer service is directly linked to customer satisfaction. If your customer service is good, your customers will be satisfied and will stay with you long durations. It is, therefore, necessary to continually evaluate the performance of your customer service representatives. It lets you know where you stand in terms of customer satisfaction and what areas need attention to elevate your customer service. Customer service representative survey questions collect feedback on the level of satisfaction of the customer based on the service provided by the representative. This sample questionnaire evaluates the effectiveness of customer service provided and what can be improved to provide better customer care.

General product/service customer satisfaction, use, recommendation survey

SoftwareSalesJobs.com Online Career Management & Recruitment Portal

The airline passenger satisfaction survey is an in-depth feedback questionnaire that an airline sends to its passenger to collect feedback about the flying experience. This sample survey template helps collect data on a macro and micro level from all the passengers on each flight to monitor service quality and collect feedback about any deterioration of services. These survey questions can be tweaked to collect data about each aspect of a flight experience and manage services and training according to the customers expectations, wants and likes.