Free Customer Surveys: Questions & Templates

List Of Customer Survey Templates

Customer Surveys

QuestionPro is the leader in providing end-to-end customer survey templates. These templates are complete with customer survey questions, examples and samples. These templates form excellent samples to form your own questionnaire and begin testing your customer satisfaction and experience based on customer feedback. This customer survey template library is written by experts and include critical customer survey measurement aspects such as product quality, service promptness, staff responsiveness and understanding of customer's concerns. Dive in, pick a template and start creating your own customer surveys.

Customer Satisfaction Surveys

Customer Satisfaction (CSAT) Survey Template

15 questions

Customer satisfaction survey questions template is a complete 360 customer satisfaction evaluation and measurement survey with 21 unique questions to evaluate net promoter score, customer effort score, CSAT, customer service satisfaction etc. Use this sample questionnaire and start measuring and increasing customer retention, customer recommendation by existing users of your products and services and upselling!

Customer Satisfaction Surveys

Short Customer Satisfaction (CSAT) Survey Template

7 questions

The short customer satisfaction (CSAT) survey template offers a short and simplistic but powerful method to measure customer satisfaction. It contains questions in a form of a questionnaire that help measure the level of satisfaction that a customer has with a product or service and the frequency of use along with the referencability of the product or service.

Customer Satisfaction Surveys

Service Quality Evaluation Survey Template

16 questions

Service quality survey questions to evaluate and analyze the quality of service provided to customer and clients by representatives. This sample questionnaire template has a comprehensive list of survey questions to ask customers for feedback on their experience while interacting with a service representative, such as the executive's expertise in understanding the problem, identifying causes and resolving concerns in a timely manner. Use this survey template and start evaluating and taking measures to improve service quality based on real customer feedback.

Customer Satisfaction Surveys

Customer Service Survey Template

18 questions

The customer service survey questions template consists of multiple questions that evaluate the level of service that a customer received while interacting with a brand. This survey template was created by industry experts who understand the importance and value that collecting feedback contains and the customer service team is one of the most important factors as of which feedback is to be collected. It is known that it is much more expensive to acquire a customer rather than retain a customer and hence customer feedback is very important. Conducting a customer service survey provides in-depth feedback about customers and their perception of the brand as well as map out areas of the business that need fortifying upon and alternatively also where work is required.

Customer Satisfaction Surveys

Retail Store Evaluation Survey Template

13 questions

Retail store survey questions to collect customer feedback on various aspects of the store. This sample questionnaire template includes critical store evaluation questions to consumers, such as location, inventory, customer service, merchandise pricing, value for money and overall customer satisfaction. Use this store survey and grow your business with real customer insights.

Customer Satisfaction Surveys

Product Satisfaction Survey Template

9 questions

Product satisfaction survey template with questions for evaluating customer service experience, product use satisfaction, process evaluation etc. This questionnaire gives you the expert questions you need to get insightful responses that can provide you with actionable survey conclusions. Use this template as an example or directly use it in your survey. You can edit it the way you prefer, add your logo and branding elements and send it out to your survey respondents.

Customer Satisfaction Surveys

Product Use Satisfaction

16 questions

Product use, attribute evaluation and satisfaction.

Customer Satisfaction Surveys

Seminar Purchase Motivation Survey Template

24 questions

Seminar purchase motivation and follow-up lead generation.

Customer Satisfaction Surveys

Organizational Concern Survey Template

9 questions

Health Care survey of organizational concern for patient satisfaction.

Customer Satisfaction Surveys

Auto Purchase/ Lease Satisfaction Survey Template

67 questions

Auto Purchase/ Lease Satisfaction Survey Template provides researchers a set of 25 questions which can be customized to gain insights about a customer’s purchasing experience. The automobile industry thrives on customer satisfaction and each automobile retailer ensures that their customers are content with the offered services. A sample questionnaire such as this one can be used to obtain information about whether the customers had a satisfactory visit or not, the quality of provided test drive, demographic details etc.

Purchasing an automobile is one of the basic necessities across the globe. Whether it is a student or a person going to a regular job or even just a parent, an automobile is one of is required to commute between destinations.

The Automobile sector is segregated in various classes namely the common passenger vehicles, the transport vehicles and the luxury vehicles. A purchase of an automobile is based on factors such as price, brand value, specifications but most importantly it’s service provided after the purchase. Service is one of the most prominent sectors when it comes to customer experience. It is very vital to know the manufacturer’s dedication towards providing service before purchasing a vehicle. It is something that plays a considerable role in the buying decision as to ease of access to service, tie ups with accessory manufacturers, orientation towards customer service etc.

An automobile buyer always does his research thoroughly considering all the factors and as a manufacturer, it is always profitable to give out relevant information and coax a consumer towards a purchase with your brand even before questions are forthcoming.

Customer Satisfaction Surveys

Business Survey Questions

27 questions

Business survey questions is a questionnaire to gather information about how satisfied the customer is with your business. This survey aims to identify what challenges are faced by customers while shopping at your business place, online or offline and help you understand what can be improved. Business surveys are very critical for every business. If you want your business to grow and have a loyal customer base, the most important factor is customer satisfaction. Every customer will not have the time to answer questions or give you their opinion when they are shopping with you. In such a case, a business survey can be very helpful to gather data and make well informed decisions to retain the existing customers as it can be done whenever they are free.

Business owners will know that acquiring a new customer cost at least 6-7 times more than retaining an existing customers. Retaining customers is getting more and more difficult by the day. However, it has been observed that customers can be retained if they are provided with a good experience. According to recent studies, at least 55% of customers are willing to pay if they are guaranteed a good experience. There is a 92% retention rate among those companies which have a well crafted customer service program. Furthermore, 80% of today's customer engagements can be supported by bots, hence the cost associated with this is comparatively less to the return you would get.

Hence planning a well crafted customer satisfaction program for your customers is vital especially in United states as a recent study stated that American companies lose over $62 billion each year because of poor customer service.

Following are the questions to gather information about customer satisfaction and customer opinions.

Customer Satisfaction Surveys

Customer Loss Survey

23 questions

Customer loss survey questions is a questionnaire to understand the reasons why a customer has left your business. This survey template aims to identify the reasons that influenced the customer to leave your business and to uncover the factors, where improvement can be done to reduce customer churn. Such a survey can enable businesses to understand common characteristics and sentiments of this population and hence try to improve certain areas which can help them win those customers back.

Nowadays the competition in the market for all kinds of businesses is increasing and hence, all businesses have to keep up with the competition to retain their customers and keep them loyal. According to a recent survey, pricing and customer service played a major role in losing customers. From the data that was collected from a set of customers, it was observed that around 29% of customers left because of pricing and around 40% of them left because of customer service. This information was quite different from the information that the company employees had perceived. Hence a customer loss sample survey template can be helpful for businesses to understand the reasons why a customer is leaving and going to a competitor and this data can help the business to identify what improvements can be done to retain customers or win lost customers.

Following are the questions to gather information about the factors that influence a customer to leave.

Customer Satisfaction Surveys

User Satisfaction Survey

25 questions

User satisfaction survey questions is a questionnaire to understand how satisfied a customer is with the product/service they are using. This survey aims to identify the perceptions of the users with regards to their experience while using the product/service. Such a survey can enable businesses to understand views of the users about their product/service and hence try to improve certain areas which can help them to keep these customers loyal and may be even promote it.

User satisfaction is as an important attribute that is extracted from a product or service after its usage. Nowadays the competition in the market for all kinds of businesses is increasing and hence, all businesses have to keep up with the competition to keep their users satisfied. According to the local consumer survey, 92% of the users trust recommendations made by a family or friend. 93% of the respondents stated they turn to online reviews to decide if the product/service is good. Word of mouth is considered to be a key influencer by 74% of this audience. Such recommendations or reviews are achieved only if the user is satisfied with the product/service. It is said that experience is going to be the key differentiator by 2020, not the price or the product but how satisfied a customer is going to be with the experience provided. Hence a user satisfaction sample survey template can be helpful for businesses to stay ahead in the game and build those loyal customer and may be even brand ambassadors.

Following are the questions to gather perceptions of the user about the product/service and their level of satisfaction.

Voice of Customer Surveys - VOC Surveys

Loyalty Acid Test - Fundraising Version Survey Template

25 questions

This no-nonsense questionnaire was supplied copyright free from Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.

Voice of Customer Surveys - VOC Surveys

Value Propositions Survey Template

27 questions

Value Proposition Survey Questions for Voice of Customer (VOC). This sample questionnaire template measures both the satisfaction of and the importance to your customers of your value propositions. With this questionnaire you may find that customers are very satisfied with your brochures and documentation, but do not consider them important, a sign you may be spending too much money on them.

Voice of Customer Surveys - VOC Surveys

Emotional Ties Survey Template

11 questions

Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. This survey was developed and tested by Maarten Tolboom, a consultant with TNS NIPO in cooperation with the Foundation for Commercial Communications in Amsterdam. Maarten tested the emotional ties of customers with 10 national brands: Vodaphone, Albert Hein supermarkets, Heineken beer,, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers.

Product Surveys

Product Use Satisfaction Survey Template

21 questions

11 product satisfaction survey questions for a product feedback questionnaire to be used for researching product use, satisfaction, improvements and above all, if customers are willing to recommend your product to others. Use this free sample survey and collect powerful insights from customers.

Product Surveys

Product Evaluation Survey Template

21 questions

Feedback on company, product, customer service, ratings, intention to return.

Product Surveys

Laundry Usage Survey Template

27 questions

Good example of a products and uses survey.

Product Surveys

Consumer Product Registration Survey Template

23 questions

Consumer [PRODUCT] registration, demographics and purchase reason.

Product Surveys

Auto Dealer Owner Experience Survey Template

13 questions

Owner evaluation of dealer service and owning experience.

Product Surveys

Online Bookstore Survey Template

31 questions

University bookstore with an e-commerce website evaluating products, services demand.

Product Surveys

Gasoline Purchases and Prices Survey Template

20 questions

Gasoline purchases profile and pricing evaluation... customer survey. Includes credit card usage and decision variables.

Product Surveys

Product Installation Evaluation Survey Template

11 questions

Installation service evaluation... quality of service, how well needs met, feedback.

Product Surveys

Warranty Demographics Survey Template

25 questions

Demographic, purchase and product information for warranty survey.

Product Surveys

Market Potential Evaluation Survey Template

15 questions

Willingness to use a new product (software), current usage habits, demographics.

Product Surveys

Product Search and Purchase Survey Template

13 questions

Survey asking about product search including number of brands, prices and purchase of home electronics.

Product Surveys

Consumer Electronics Registration (Car Stereo)

22 questions

Type of store purchased from, demographics, usage application.

Product Surveys

Home Electronics Purchase Survey Template

14 questions

Family shopping habits, items purchased, purchase process.

Product Surveys

Consumer Products Warranty Card Survey Template

19 questions

Customer information, usage occasions, warranty identification information.

Product Surveys

Home Electronics Purchase Survey Template

24 questions

Car stereo purchase information, decision process and customer profile.

Product Surveys

Product Use and Satisfaction Template

11 questions

Evaluation of product use, satisfaction, repurchase expectations.

Product Surveys

Services Attitude Survey Template

8 questions

Company Service Attitude from Brand Mindset by Duane Knapp

Product Surveys

Product Satisfaction Survey Template

15 questions

General product/service customer satisfaction, use, recommendation survey

Product Surveys

Brand Mindset IQ Survey Template

8 questions

From The Brand Mindset by Duane Knapp... Great Brand Management Book

Product Surveys

Product Awareness Survey

10 questions

10 Product Awareness Attitude & Usage Survey Questions with sample questionnaire template. These survey questions evaluate some preliminary product awareness, discovery, usage, and attitude towards the product. Use this sample survey to understand consumer awareness of your product / services.

Product Surveys

Product/Service Design Survey Template

19 questions

Product or service design evaluation

Product Surveys

Wi-Fi Security Survey Questions

36 questions

The wifi security survey is an in-depth questionnaire that collects feedback from respondents that connect to the internet via hotspot. This sample survey template is used to gather in-depth data from respondents about their knowledge of wireless networks and the associated risks. The survey was created by industry experts to collect in-depth data by using survey questions, from users of wireless networks to understand from them, their usage habits and understanding of how wireless networks, work.

Product Surveys

Podcast Survey Questions

31 questions

The podcast survey is an in-depth survey that can be used to collect feedback about the podcast consumption metrics. This survey template can be used either at a podcast launch phase to understand content placement as well as to gauge how it could be consumed as well as to understand the success of an existing podcast. This sample survey was created by industry leaders that have an in-depth understanding of the metrics that define the success of a podcast.

Product Surveys

User Interface Survey Questions

31 questions

User interface survey questions is a questionnaire which aims to identify the areas which can be improved in terms of user interface of a product on the basis of user opinions. Such a survey helps businesses to evaluate the current level of satisfaction about the interface of their product and can help them to optimize the interface as most demanded by the user.

The main objective of any business is to increase sales and revenue. User interface plays a vital role in achieving this goal. For any business to be successful in generating sales, the user or customer has to be satisfied with the product and needs to be provided with good experience. A user experience is directly related to the user interface of the product. Having an attractive interface and ease of use to operate it, will keep your customers happy and wanting to come back again.. By conducting a user interface survey, it will enable a company to evaluate the current interface and find out areas of improvements to optimize the product as per the demand.

Following are the questions to understand the opinion of the user about the current interface of the product:

Product Surveys

Energy Drinks Questionnaire Survey

14 questions

Energy drinks survey questions is a questionnaire to understand public opinion energy drinks. This survey aims to identify the factors that influence the choice of energy drinks and what are the perceptions of a consumer about them.

An energy drink is a drink which is made of sugar and stimulating compounds that give a boost to the energy levels in an individual. These energy drinks usually have an impact on the cognitive performance and hence it can be very helpful to athletes. Even though there have been talks about the risks associated with excessive consumption of energy drinks, a lot of athletes still prefer having it. There are various brands in the market and most of the time brand names play a major role in the choice of energy drink. Using an energy drink sample survey template can help companies to understand public opinion and the factors that influence their choice. Using this data, companies can change their strategies to reach their segment market.

Following are the questions to gather information regarding energy drinks and the parameters that impact the choice of the brand.

Product Surveys

Apple vs Samsung Survey Questions

32 questions

Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. These survey questions aim to identify what are the factors that influenced the customer to purchase the particular brand and what are their perceptions about Apple or Samsung as a brand for smartphones.

When we talk about high-end smartphones, only two companies come to our minds, namely Apple or Samsung. We can say the market is divided in two segments, such as Apple users for iOS or Samsung for android OS. If someone was to shift or purchase a high-end smartphone, he would choose from an Apple or Samsung smartphone, as his first preference. Such a survey would enable the company to understand consumer opinions about these products and hence strategies can be made to reach the market segment accordingly and to grab a higher market share.

Following are the questions to gather information about users opinion about Apple or Samsung smartphones:

Customer Service Surveys

Product, Company, Customer Service Evaluation

23 questions

Feedback on company, product, customer service, intention to return.

Customer Service Surveys

Customer Multi-Mode Service Evaluation Survey Template

18 questions

Customer service evaluation for web, phone, mail...

Customer Service Surveys

Client Service Satisfaction Survey Template

21 questions

Client evaluates the company on customer service and meeting the company needs.

Customer Service Surveys

Service Evaluation Internet Service Provider Survey Template

20 questions

Service evaluation and feedback for an Internet Service Provider.

Customer Service Surveys

Installation Services Survey Template

10 questions

Installation service evaluation... quality of service, how well needs met, feedback.

Customer Service Surveys

Dealer Service Evaluation Survey Template

12 questions

Automobile service evaluation and feedback.

Customer Service Surveys

Salesperson Evaluation Survey Template

10 questions

Battery of 8 questions evaluating grooming and helpfulness of salespersons.

Customer Service Surveys

Automobile Service Evaluation Survey Template

19 questions

Automobile service evaluation survey questions help any automobile dealership, car repair shops or any automotive services outlet, to ask customers the right questions to measure customer satisfaction. This fully editable sample questionnaire is a ready made template that you can modify and and use to collect valuable customer insights and grow sales by improving customer satisfaction.

Customer Service Surveys

Product/Service Evaluation Survey Template

21 questions

Customer satisfaction with product or service with in depth comments

Customer Service Surveys

IT Help Desk Service Support Survey Template

13 questions

Help Desk Service Support Survey and sample questionnaire template consists of questions that are designed to obtain a feedback from customers regarding their experience with the help desk support. Customer satisfaction (CSAT) is indeed one of the most important attributes for any business to grow and succeed. This questionnaire is designed by a team of experts in QuestionPro to collect feedback from clients in order to evaluate and analyze the help desk service provided to them and collect meaningful insights to help improve the services. This form can be customized to suit the business needs of an organization and a number of similar questions can be added to this sample survey template.

Customer Service Surveys

Customer Service Representative Evaluation Survey Template

14 questions

Customer service representative survey questions collects feedback on the level of satisfaction of the customer based on the service provided by the representative. This sample questionnaire evaluated the effectiveness of customer service provided and what can be improved to provide better customer care.

Customer Service Surveys

Service Satisfaction Survey Template

15 questions

General product/service customer satisfaction, use, recommendation survey

Customer Service Surveys

Software Sales Job Survey Template

15 questions

SoftwareSalesJobs.com Online Career Management & Recruitment Portal

Customer Service Surveys

Airline Passenger Satisfaction

74 questions

The airline passenger satisfaction survey is an in-depth feedback questionnaire that an airline sends to its passenger to collect feedback about the flying experience. This sample survey template helps collect data on a macro and micro level from all the passengers on each flight to monitor service quality and collect feedback about any deterioration of services. These survey questions can be tweaked to collect data about each aspect of a flight experience and manage services and training according to the customers expectations, wants and likes.