Traditional surveys are excellent at telling us what people think, but they often fall short of explaining why. While ratings and scales provide essential benchmarks, they lack the emotional resonance and context needed for true storytelling.
QuestionPro VideoAI bridges this gap. By integrating video surveys directly into your standard research workflows, it captures authentic qualitative insights at scale without the need for separate focus groups or expensive interviews.
The Evolution of Feedback: Solving Traditional Survey Limits
Most researchers face a constant dilemma: depth vs. speed. Closed-ended questions (rankings, scales) are fast but leave researchers guessing about the “human” element.
- Text-based open-ended questions often result in short, over-edited responses that lack emotional depth.
- Focus groups and interviews provide rich context but are notoriously slow and difficult to scale.
VideoAI solves this by allowing participants to record short video responses in real time. This captures the tone, hesitation, and facial expressions that text simply cannot convey.
How VideoAI Works: From Recording to Insights
VideoAI is natively integrated into the QuestionPro survey editor as an advanced question type. You don’t need to switch tools or learn a new platform.
The 5-Step Workflow:
- Add the question: Select VideoAI from the “Advanced Questions” panel.
- Set Parameters: Define recording duration and provide prompts for the respondent.
- Respondent Interaction: Participants record their answers directly within the survey interface.
- AI Analysis: QuestionPro’s AI automatically transcribes the audio and performs sentiment analysis on the responses.
- Visual Reporting: Insights appear on your dashboard alongside your quantitative data.
Strategic Use Cases: When to Use Video Surveys
VideoAI is most powerful when emotional response and instinctive feedback matter more than an elaborate explanation.
- Concept and Ad Testing
Instead of asking if they liked an ad, ask them to describe their reaction. A participant’s facial expression during a concept testing survey can reveal confusion or delight that a 1-5 scale would miss.
- Brand Perception & Storytelling
Brand affinity is emotional. Use video clips to transform abstract metrics into human stories for executive presentations. These clips become powerful assets for internal market research storytelling
- Customer Experience (CX) Deep Dives
Selectively add video questions to your NPS (Net Promoter Score) or CSAT trackers. When a score drops suddenly, a video response can uncover the specific pain point instantly.
Why VideoAI Outperforms Fragmented Solutions
Many platforms offer video responses as a disconnected “add-on” that requires separate analysis. VideoAI is different because it:
- Scales Qualitatively: AI-powered transcription means you don’t have to watch hours of footage to find a trend.
- Unified Environment: It lives within the QuestionPro ecosystem, meaning your data analysis is centralised.
- Natively Integrated: Works seamlessly with Research Edition and University licences.
Ready to see the human side of your data? Request a demo of QuestionPro VideoAI today and start turning metrics into stories.
Frequently Asked Questions (FAQs)
Answer: QuestionPro VideoAI is an advanced qualitative research tool that integrates video survey questions into quantitative surveys. It uses AI to transcribe audio and analyse respondent sentiment, providing a hybrid research approach.
Answer: Video surveys capture non-verbal cues, emotional signals, and natural language. This provides deeper context than text-based open-ended questions and is faster than organising traditional focus groups.
Answer: Yes. VideoAI features built-in, AI-powered transcription and sentiment analysis, allowing researchers to search through video text and filter responses by emotional tone (positive, negative, or neutral).
Answer: VideoAI is available to users with QuestionPro Research Edition, Communities, or University Research licences. It is offered as a usage-based add-on, measured by the minutes of video recorded.
Answer: Yes. If you have a valid qualifying licence, you can test the functionality for free to see how it integrates into your existing survey design.
