Today, we are delighted to announce that Dan Fleetwood, the esteemed President of Research and Insights at QuestionPro, has been appointed as a Coordinating Group Member of the ESOMAR AI Task Force. This task force initiative is a significant step forward in addressing the challenges and opportunities arising from the widespread adoption of generative and conversational artificial intelligence in the global research, insights, and analytics sector.
The ESOMAR AI Task Force aims to bring together leading research practitioners and facilitators under the ESOMAR umbrella to collaborate and strategize on the effective integration and responsible use of AI in the industry. With generative AI revolutionizing the research landscape, the task force’s mission is to ensure that the potential of this technology is harnessed while maintaining ethical research practices and safeguarding the interests of researchers, insights teams, and brands.
Dan Fleetwood’s wealth of experience and expertise in the research and insights domain makes him a valuable addition to the founding team. These include QxBot, the AI research engine to build research studies within seconds, data-based storytelling with intelligent dashboards, visual representation of data with AI, and more. Dan has been instrumental in driving innovations and advancements in the QuestionPro research suite and the market research industry.
He is also leading the charge on the potential and impact of generative AI on research and insights at QuestionPro.
In response to the appointment, Dan Fleetwood shared his thoughts, saying
I am honored to be part of the ESOMAR AI Task Force initiative. As AI continues to reshape the research landscape, we must collaborate and pave the way for this technology’s responsible and transformative integration. Together with ESOMAR, we aim to guide the industry toward a future that harnesses the full potential of AI while upholding the highest standards of research ethics and data privacy.— Dan Fleetwood, QuestionPro
This collaboration with ESOMAR reinforces QuestionPro’s commitment to staying at the forefront of technological advancements and driving positive change in the research and insights industry. For further information on the ESOMAR AI Task Force initiative, please visit the official URL: