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Adi Bhat

Aditya Bhat, a.k.a. ‘Adi’, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institution.

Employee Morale: Definition, Factors & How to Boost It

Employee morale is critical to organizational success. It influences productivity, engagement, and overall workplace satisfaction. It reflects employees’ attitudes and […]

Survey Data Collection: Methods with Examples and Analysis

Survey data is defined as the resultant data that is collected from a sample of respondents that took a survey. […]

Thurstone Scale: Definition, Survey Questions with Examples

Thurstone Scale: Definition Thurstone scale is defined as a unidimensional scale that is used to track respondent’s behavior, attitude or […]

Bogardus Social Distance Scale: Definition, Survey Questions with Examples

Bogardus Social Distance Scale: Definition and Example Bogardus social distance scale is defined as a scale that measures varying degrees […]

What is Field Research: Definition, Methods, Examples and Advantages

What is Field Research? Field research is defined as a qualitative method of data collection that aims to observe, interact […]