Target Audience: What is it + how to define it
The target audience is the demographic cut of a specific group. It is defined by elements such as age range, […]
Four techniques to improve the business impact of research
Senior management needs to understand how market research impacts business decisions and performance. Market researchers are under constant pressure to […]
Communities feature update! Topics revamp for better community insights management
Engaging community members and keeping them involved in participating in community discussions is what differentiates a strong community from a […]
Research problem: Everything a market researcher needs to know
A research process includes several steps that assist individuals involved in a study in conducting successful testing. Defining a research […]
Pearson Correlation Coefficient: Formula & Examples
It is usual practice to quantify linear relationships through the Pearson correlation coefficient. To Indicate the strength and direction of […]
