Heightened customer experience, customer intelligence, and customer satisfaction form the cornerstone of businesses and any organization that liaisons with direct customers. An online community is becoming the preferred method for businesses to stay in constant…
Remember back in the good old days when the community was really a huge part of our lives? Back then, people coming together to celebrate life’s wonderful little miracles was a different sort of experience….
Creating and managing an online community for market research is fast becoming the preferred research method for organizations. Deep level actionable insights can be derived from a healthy online community. However, sometimes, organizations slip up…
Collecting feedback that is open-ended is an important aspect of a community or panel. The lack of restriction other than housekeeping rules means that deep-level insights can be collected and collated from a healthy community….
A recent study indicated that 74% of organizations employ some form of an online community to collect actionable feedback from their target audience. Over the last few years, communities have become the most widely used…
Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Dan Fleetwood will be speaking at IIeX North America 2019…
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