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Home Archives for Danielle Figueroa Page 2

Danielle Figueroa

undercoverage bias

Undercoverage Bias: How to Avoid it in Survey Research

Convenience sampling is one of the most common forms of sample selection bias when conducting a research study. This type […]

Digital ethnography is research to translate theoretical + methodological insights from social sciences to digital humanities.

Digital Ethnography: Turning Research Inside-Out

Why are we just now paying attention to such an essential aspect of our consumer behavior? Well, there are many […]

An insight community provides clients with a private online space where they can regularly discuss research-related topics. Learn more.

Insight Community: How to Maximize Your Data

Implementing an insight community has recently become the most widely used research method. There is a change in how organizations […]

Participant recruitment is the initial stage in the planning process. It involves finding people that fit a particular target market.

Participant Recruitment: What it is & Who to do it

Why is Participant Recruitment important in data collection and insight interpretation? Have you ever wondered where the planning of market […]

Paired samples help estimate the amount of variation in one variable caused by variation in another variable. Learn more about it.

Paired Samples vs Independent Samples: The Differences

On one hand, we can use paired samples designed for two-group experiments (e.g., testing treatment effects). On the other hand, […]

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