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Home Archives for John Oppenhimer

John Oppenhimer

The future of Market Research 2020 and beyond

The future of market research: 2020 and beyond

With no ability to foresee the COVID-19 pandemic and its effects on all of us in both our personal and […]

Cross-tabulation for actionable business insights

Cross-tabulation in research

Have you ever wanted to take your survey data and discover patterns and relationships between your audience groups, but aren’t […]

Heatmap and hotspot testing

See what your audience sees, through Heatmap & HotSpot testing

As researchers, we sometimes struggle with diving deep into your audience’s perceptions of any imagery or visual creative. Even when […]

Research Webinar Series Card Sorting

A house of card-sorting : And the categorizing begins

Are you designing a website, but you have no idea how to organize all of your content for your customers […]

Research webinar series online focus groups

Research webinar series – Online focus groups

Since the COVID-19 outbreak, the effects of self-quarantine and self-isolation have been daunting. Each of us is grappling with the […]

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