How Small Businesses Buy Technology — Like You and I
Industrial buyers are people too! I used to go crazy working in a manufacturing environment and hearing sales people or […]
The 24-Hour Customer Brings Out TIME as a Way to Squeeze Into Your Customer’s World
The 24-Hour Customer:Time-onomics from Adrian Ott on Vimeo. If you’re part of a market research organization, you’re probably acutely aware of the […]
Creative Segmentation Methods That Will Help You Identify New Opportunities
Segmentation has been around for so long, that we often take it for granted, and yet it continues to be […]
How Can Re-Framing Research as Listening Improve Your Decisions
I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid […]
How Can Taking Surveys Become as Addicting as Farmville?
Have you ever noticed that there are people out there who say they are just “too busy” to do something, […]
