Competitive Intelligence – How to do Competitor Research
Business
,
Market Research

Competitive Intelligence – How to do Competitor Research

Today, I’m going to share my competitor research hacks in the hopes that you will fare way better than I did.
Dumpster Diving – vs – Value Driving — Which would you pick?
“Instead of spending all of our time and money figuring out what the competition is doing — shouldn’t we just give our customers what they want?”
Yeah….

Why Should I Use Customer Experience Management Software?
Customer Experience
,
CX

Why Should I Use Customer Experience Management Software?

Customer Experience Management Software
If you are one of those asking this question about Customer Experience Management Software, then just for a heads-up – we have entered “the customers’ era” – an age where the focus is all on customers, instead of other strategic imperatives. The perception of customers and customer experience has an intense impact on the metrics of a business ranging from customer loyalty and brand equities to cost saving and increased revenues….

Business

How to Do Market Research Before Starting a Business

Market Research Before Starting a Business
So you have a great idea for a product or service. It’s so good, that you think you can start a new business and eventually thrive because of this idea. That’s great and all, but the last thing you should do is rush into this without doing a bit of market research….

7 Easy Ways to Build a Hyper-Engaged Online Community
Communities
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Online Communities

7 Easy Ways to Build a Hyper-Engaged Online Community

How to Build an Engaged Online Community
In this post, I would like to share with you some great tips on how to build an engaged online community. So, I’ve just returned from an influencer conference hosted by CEB (The Corporate Executive Board) the world’s largest member-based advisory company and an organization devoted to gathering and analyzing insights about small business owners….