Don’t Make This Mistake When Choosing a Rating Scale
A critical component of questionnaire design is choosing a rating scale. This is just one more reason that it’s […]
Have You Ever Caught Yourself Being Biased in Analyzing Your Survey?
Have you ever noticed that when you’re in a good mood, you listen differently. You react to circumstances differently. It’s […]
How to use Conjoint Analysis in the Innovation Process 2
Webinar Presentation Thursday July 22nd, 2010 9:00am PST Ever thought about using Conjoint Analysis as part of your research strategy? […]
What Role Does a Company’s Personality Play When Customers Are Choosing?
I’ve just finished reading Joseph Jaffee’s new book “Flip the Funnel“. This is not a book for the faint […]
Talking to Employees – A Radical Approach to the Employee Survey Process
I’ve just spent the last month or so running an employee survey. Not every company is brave enough to run […]
