A critical component of questionnaire design is choosing a rating scale. This is just one more reason that it’s a good idea to use the question and scale libraries that QuestionPro and Survey Analytics features — you can’t go wrong.
Of course, you might want to customize that scale by using anchored text above the rating numbers. Here is an example:
But then you get people who just take it too far and then confuse the respondent.
Mike Pritchard, from 5 Circles Research outlines some wonderful comparisons between Net Promoter rating scales and satisfaction rating scales.