Creating the right story
Crafting a story from your data can be daunting. Crafting a story that your audience will find compelling is even […]
Consumer Insights
Multiple choice two ways
The multiple choice question is a ubiquitous question to be sure, but let’s look at the ways you can use […]
New GRIT report, 3D smiles, buyer’s remorse and more in today’s #FridayFive
This week we look at new tech, see how existing tech is making a splash, check out changes to the […]
Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Tips, tips, and more tips, and some fun info about global brands. It’s time for the #FridayFive!
This week, we have some tips for you — from how to design a usability test, to considerations for segmentation, […]
