It builds off of decisions first
We are awash in talk of data. It has become a truism in the world of business that data is […]
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We are awash in talk of data. It has become a truism in the world of business that data is […]

With the introduction of the General Data Protection Regulation on May 25, 2018, a significant change occurred in how organizations […]

Collecting feedback is considered an important process in customer relationship management. What helps improve it is closing the loop by […]

The switchable consumer model is based on the notion that it is in-effective to go after all prospective customers that […]

Conventional wisdom states that brands, to be successful, need to differentiate themselves from a competing brand by being better on […]