Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Market Research
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Advantages and Disadvantages of Semantic Differential Scale
Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]
Conjoint Analysis Software – Know your customer preferences
Conjoint Analysis Conjoint analysis is an extremely powerful method which allows to predict the decisions customers will make in regards […]
Quotas – using sampling to ensure proper response
Since very few of us have the option to conduct a census of our customers, prospects or panelists we need […]
