Showing The Finger: 3 Customer Success F’s That Matters
In my combined 15 years of Market Research and SaaS the first F-word has been most important: (F)ocus on the […]
Market Research
Survey Puzzle – Pieces to Improve Your Research Studies
Having a written questionnaire with a survey platform is just not enough anymore for effective marketing research. In fact, it’s […]
Critical Mechanics of Detractor Recovery
Critical Mechanics of Detractor Recovery In my last blog post about Detractor Recovery, I wrote about the mechanics of detractor […]
Time – the temporal aspects of consumer behavior
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of […]
Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
