How to Develop a Market Research Plan for a PR Campaign
Launching a PR campaign without doing the research first is one of the most common and expensive mistakes organizations make. […]
Market Research
NHTs; three MR myths debunked; US Chief Data Scientist named; social media in event marketing; and neuroscience claims in the media – that’s this week’s #FridayFive!
< This week, we look at the actual numbers around nonhuman traffic for digital ad campaigns; debunk three myths about […]
Tips, tips, and more tips, and some fun info about global brands. It’s time for the #FridayFive!
This week, we have some tips for you — from how to design a usability test, to considerations for segmentation, […]
Best Practice: How to Say Your Survey is Long
Imagine this scenario: you’re taking your car in for an oil change. You drop off your car, and the people […]
Color the Survey Pretty!
We’re working on our upcoming special free training session all about personalizing and customizing surveys. I did a quick how-to […]
