Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Market Research
Top Box Score: How to Calculate, Report, and Interpret It
A top box score is the percentage of survey respondents who chose the most favorable answer on a rating scale. […]
Semantic Differential Scale: Advantages, Disadvantages, and Examples
A semantic differential scale is a rating question that asks respondents to place their opinion between two opposite adjectives, such […]
Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
Census Regions – What it means for Hispanics Sample
Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin […]
