Contextual Inquiry: What is it, pros & cons, how to conduct + tips
Contextual inquiry is a way to do research that involves watching and talking to users in their natural environment to […]
Market Research
Top 11 User Research Tools & Software in 2026
User research helps you understand what people need and how they behave. It turns guesses into facts and gives you […]
Remote User Research: What is it, How to do it, Pros & Cons
Remote user research is called “settle for it” research. It’s research when the team needs more money to travel, the […]
Price Elasticity: What It Is, Factors & Ways to Calculate It
Setting the right price for a product or service is a critical decision for any business. Price elasticity is a […]
Ethnographic Research: What is it, Types, Methods + Pros & Cons
The social and behavioral research sciences frequently use ethnography as a qualitative data collection strategy. Data are gathered through observations […]
