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Home Market Research Research Tools and Apps Page 6

Research Tools and Apps

Unlocking the value of corporate analytics starts with knowing the statistical analysis methods. Top 5 methods to improve business decisions.

5 Statistical Analysis Methods for Research and Analysis

It all boils down to using the power of statistical analysis methods, which is how academics collaborate and collect data […]

Audience profiling is the technique of segmenting clients by behavior. The goal is to know the audience to boost results. Learn more.

Audience Profiling: Definition & 4 Steps to Create It

Audience profiling is an essential part of business today. Suppose you know precisely who your customers are and target your […]

Syndicated research is a type of study financed and executed by a market research company without being done for a particular customer.

Syndicated Research: What It Is for Market Research

Syndicated research is a type of study financed and executed by a market research company without being done for a […]

A response to a screening question determines whether or not they are eligible to participate in your survey. Learn everything about it here.

Screening Question: What it Is & How to use it + Examples

A screening question is a powerful sort of survey question that can be used to specifically target an audience based […]

share of voice measures how much of the market it possesses compared to other brands competing in the same industry. Read more.

Share of Voice: What It Is, Importance + How to Measure

Every marketer needs to be familiar with the concept of share of voice. But what exactly does it mean? It […]

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