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Home Market Research Research Tools and Apps Page 2

Research Tools and Apps

A business plan is the foundation for a business. You'll use your business plan as a guide for how to start, run, and grow your new business.

How to Write a Perfect Business Plan: Step-By-Step Guide

Whether you’re just starting out or have been running your business for years, a business plan is one of the […]

Moderators can use projective techniques to discover participants’ genuine opinions and beliefs about concepts, things, and behaviors.

Projective Techniques: Definition, Techniques & Examples

Respondents do not frequently express deeply intrinsic motivations and attitudes when asked explicitly. Respondents might be unaware of these specific […]

A unit of analysis is what you discuss after your research, probably what you would regard to be the primary emphasis of your research.

Unit of Analysis: Definition, Types & Examples

The unit of analysis is the people or things whose qualities will be measured. The unit of analysis is an […]

Comparative analysis compares your site or tool to those of your competitors. It's better to know what your competitors have to offer.

Comparative Analysis: What It Is & How to Conduct It

When a business wants to start a marketing campaign or grow, a comparative analysis can give them information that helps […]

The conformity bias describes our propensity to infer appropriate behavior in most situations from the acts of others. Keep reading to learn.

Conformity Bias: What It Is, Types, Tips & Examples

We’re going to look at conformity bias, also known as the bandwagon effect, which is one of more than a […]

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