What’s Your Brand’s Irresistibility Quotient
Brand’s Irresistibility Quotient When will be stop measuring Brands Irresistibility Quotient? Probably never – it comes to brand irresistibility quotient […]
Academic Research
Market Research for Rebranding: A Practical Guide
Brands drift before they decide to change. A new product line, a shift in who you serve, or a change […]
Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
Autodidact – Are Self-Taught Marketers Better Marketers?
In the world of market research it’s extremely easy to get academic about everything. After all, we are practitioners of […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
