Surveys

Advantages and Disadvantages of Semantic Differential Scale

Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]

How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]

Everything a person does is a decision, everything a computer does is logical reasoning. Since neither of these is straight […]

In every life cycle of software comes a point where it no longer becomes feasible to continue using certain parts […]

As a follow up to the recent webinar we did, we had a lot of follow-up questions around understanding product usage […]