How Social Media and Mobile Devices Have Changed the Way We Segment
About six years ago I saw a demographer speak at a conference for natural food retailers and producers. He […]
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How to Target Your Best Audience
In our last post, Michael DiFrsco, “The Affordable Branding Guy” from How-to-Branding told us WHY targeting an audience was so […]
What I Learned in Kindergarten is Now the Latest Focus Group Trend
One of my favorite business reading experiences comes from BNET.com — in particular, I just love Geoffrey James, the Sales […]
Are “Consumers” Really That Different From Business Owners, Executives and Industrial Entities?
LinkedIn has been the preferred social network for professionals for a long time and the latest research shows that it’s […]
Yes, Anthony Weiner’s Situation is Immature — but Irresistible
It sucks to have a name that makes other people giggle inside because they can’t stop themselves from thinking crude […]
