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How Today’s Leaders Will Use Feedback

imageBill Clinton was a voracious user of public opinion, polls and research.  Some criticize him for it because they perceived his policy decisions to be driven by how the daily poll results were going.  And others felt like he was responding to the voice of his customer.

We may never know exactly which it was – but we can be sure that this was perhaps the beginning of this “crowdsouring” trend that is in play today.  Perhaps Bill Clinton was a precursor to this new trend of “Open Leadership” as discussed by Charlene Li in her new book.

Today’s leaders will have to strike a balance between their own personal vision for their organization and then understanding and incorporating the ideas and thoughts of their various constituencies.  At the time Bill Clinton was in office – frequent polls were the vehicle he used to gauge the temperature of his crowd and news conferences were ways that he used to feedback to the crowd.

Today’s leaders will be judged by their ability to manage the communication loop that includes their own powerful  vision; communicated clearly and openly in plain language.  Their challenge will be listening to their constituencies, asking questions, responding and then creating messages, products and services that incorporate that feedback while still maintaining a sense of leadership about them.

How to Use Research to Be a Powerful Leader

  1. Change the assumption that powerful leaders are ALONE.  Today’s powerful leader is one who harnesses information, communicates it and influences action — he is not the LONE HERO rather a coordinator of sorts.
  2. Have a clear vision.  Most “leaders” you encounter are really highly paid managers.  Having the CEO title does not make you a leader.  Leaders think big thoughts and then look for ways to harness resources to make their ideas real.
  3. Don’t be afraid of the masses.  The new leader will not be afraid of feedback from the masses – rather he or she will embrace it.  What gets today’s more traditional leaders in trouble is that they still position themselves in a command and control model.  This won’t work anymore and while it’s great for receiving praise and accolades – most leaders don’t do well when things go wrong.  And things always go wrong.  STARTING your leadership position from the perspective of coordinating visionary – will get your constituencies involved and they will be come more forgiving along the way.

What are your thoughts on how the new leader will have to use research, feedback and information to lead more openly?

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About the author
Ivana Taylor
Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.
View all posts by Ivana Taylor

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