JotForm vs. Google Forms: Which is the Best Option in 2025

If you search for your next online survey and form tool, you’ve likely noticed that some names frequently appear in survey software comparison lists. One such comparison is JotForm vs Google Forms.

This matchup is common because both platforms excel in what they do and offer valuable features to their users. They are often the go-to choices for most small to medium-sized projects due to their pricing and capabilities.

In this review, we will analyze both competitors in depth to help you determine which option is best for your projects.

JotForm vs Google Form: Main differences

Although both platforms meet the basic needs of anyone looking to conduct simple studies, each has unique features that make it ideal for specific audiences. Below, we list a side-by-side comparison of the main aspects of both tools so that you can use this information when making a decision.

Pricing

• Google Forms: Completely free to use with no limitations on the number of forms or responses. It is part of the Google Workspace suite but does not require a subscription for basic features.
• Jotform: Offers a free plan with limitations (up to 5 forms per month). Paid plans start at $34/month for the Bronze plan, $39/month for the Silver plan, and $99/month for the Gold plan, with enterprise pricing available on request.

Features and Customization

• Google Forms: Known for its simplicity and ease of use, Google Forms offers basic features like multiple question types, conditional logic, and real-time collaboration. However, customization options are limited, with basic themes and color schemes available.
• Jotform provides extensive customization options, including advanced themes and templates and the ability to add widgets and integrations. It supports conditional logic and payment processing and offers features like e-signatures and multi-level approval workflows. Jotform is highly versatile and caters to more complex form-building needs​.

Integration and Compatibility

• Google Forms: Seamlessly integrates with other Google Workspace tools like Google Sheets and Google Drive, making it convenient for users already embedded in the Google ecosystem.
• Jotform: Integrates with various third-party applications, including CRM systems, payment processors, and email marketing tools. This makes it suitable for users needing advanced integration options​.

Data Handling and Security

• Google Forms: This is part of the Google Workspace suite and ensures data security. It offers basic data handling and analytics and automatically collects responses in Google Sheets.
• Jotform: Provides robust data management and security features, including compliance with regulations like HIPAA for healthcare surveys. It offers detailed analytics and reporting tools within the platform.

Ease of Use

• Google Forms: Extremely user-friendly with a straightforward interface, making it ideal for quick and simple form creation. It is easy to set up and requires no advanced technical skills​.
• Jotform: It offers more advanced features but has a steeper learning curve. The interface is user-friendly but may require some time to explore all available options and settings.

User Reviews

Both platforms have high user ratings. Google Forms is praised for its simplicity and integration with Google services, while Jotform is appreciated for its advanced features and customization options. However, Jotform users have reported occasional issues with customer service response times.

Other relevant differences between both platforms:

Form Templates	Extensive library of customizable templates	Basic templates, fewer options
Custom Branding	Extensive branding options (logos, colors)	Limited customization
Field Types	Wide range of field types (payment, widgets)	Basic field types (text, multiple choice)
Integrations	Many integrations with third-party apps	Limited integrations
Payment Collection	Built-in payment processors (PayPal, Stripe)	No built-in payment collection
Conditional Logic	Advanced conditional logic options	Basic conditional logic
Analytics & Reporting	Detailed analytics and reporting tools	Basic response summaries
Data Export Options	Multiple export formats (Excel, CSV, PDF)	Limited to Excel and CSV
Collaboration	Team collaboration features and roles	Basic sharing and collaboration
User Interface	More sophisticated and feature-rich	Simple and easy-to-use

JotForm vs Google Forms: Which Should You Choose?

Both companies have developed products that allow you to conduct surveys and collect information for your projects. However, in this scenario, the main point of differentiation to consider is: How much are you willing to invest? How large and complex is your project?

With that in mind, you can make an informed decision:

Choose Google Forms if you need a free, easy-to-use tool for basic data collection, surveys, and quizzes with seamless integration into the Google ecosystem.

Choose JotForm if you require more advanced features, extensive customization, and robust integration options for complex form-building tasks.

If neither option fully convinces you at this point, we have good news: there are many more options available in the market, but QuestionPro is undoubtedly the best among them. The one we believe can meet your expectations.

QuestionPro is much more than just a data collection and survey creation tool. It encompasses advanced platforms and functionalities to handle any project. From comprehensive research to quick surveys, you’ll find the right tool in QuestionPro to conduct your research as effectively as possible.

We invite you to explore our plans (yes, we offer a free license that’s better than many others on the market!) and discover the advantages of having QuestionPro on your side. We are confident you won’t regret it.

Talk with an assessor today to clear up any questions you may have!