Late notice – but if you are in Market Research (and you are in the Northwest/California) – you might want to join the Northwest MRA in their Spring Educational Event at Napa Valley.
Cost : $125
Chris Robson from Parametric Marketing will be speaking in the event – he has a penchant for provocative thinking – and I suspect will be something along the lines of what Kathryn Korostoff talked about in her piece in the MRA Blog – Why DIY Research is Good for Everyone. I had the good fortune of meeting Chris Robson and Scott Liang from Parametric Marketing and I know they have some very provocative things to say about the Market Research business.
Side note : Why do professional market researchers call it “DIY Research” – I’d rather prefer “Self-Service Research”