Conjoint analysis is a method which presents the respondents with multiple product options with varying features and prices and by […]
Conjoint Analysis and its Benefits
Likert Scale Examples & Benefits
Likert scale questions can be used to determine the level of agreement or perception, as well as the level of satisfaction. […]
Net Promoter Score Calculator: Calculate your NPS
What is a Net Promoter Score (NPS) Calculator? Net Promoter Score calculator collects feedback from your customers and generates a […]
Emotional vs. Statistical Responses – Why we love smileys, emojis and hate surveys!
The statisticians can go home – long live the marketers! One of my friends was once on her email app […]
5 Tips to Improve Your Data Quality
Every good idea should be supported by extensive research. Businesses can’t afford to go to market with a new product […]
