Nominal Data: Definition, Characteristics, and Examples

In statistical analysis, the level of measurement of variables is crucial since it influences the type of analysis possible. Nominal […]

Ordinal Data: Definition, Analysis, and Examples

If you work with data in any capacity, you must be familiar with the four major data types: nominal, ordinal, […]

Consumers have a voice, and it’s getting louder. Right now, thousands of customers are sounding off on social media and […]

While no one likes to hear where they’ve gone wrong, it’s often important that we listen to constructive feedback when it’s given. […]

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used […]