Paper Surveys are finally dead
The prediction that paper surveys are finally dead is a bold one, but I think I can make it safely – the iPad will change the Field Survey business. I recently penned my thoughts on Research Magazine.
Here is my synopsis:
- Field Surveys / Mall Intercept is needed – 75% of all purchasing decisions are made in-store
- They are expensive/low margin business – so any gain in technology will add to the bottom-line.
- iPad – Its sexy, its cool – Its connected
- Throw away the paper-clip – get an iPad and run a survey on that!
Here is a link to the full article:
http://www.research-live.com/comment/will-the-ipad-kill-the-paper-survey?/4003283.article
If you want to take the Survey Analytics iPad app for a drive go here:
