Paper Surveys are finally dead

Paper Surveys are finally deadPaper Surveys are finally dead

The prediction that paper surveys are finally dead is  a bold one, but I think I can make it safely – the iPad will change the Field Survey business. I recently penned my thoughts on Research Magazine.

Here is my synopsis:

  • Field Surveys / Mall Intercept is needed – 75% of all purchasing decisions are made in-store
  • They are expensive/low margin business – so any gain in technology will add to the bottom-line.
  • iPad – Its sexy, its cool – Its connected
  • Throw away the paper-clip – get an iPad and run a survey on that!

Here is a link to the full article:

If you want to take the Survey Analytics iPad app for a drive go here: