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Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
Is Your Doctor Smarter Than Your Average Employee?
Do you think your average surgeon is smarter than your average retail employee or restaurant staff member? We think so. […]
Search Engine Marketing Secret #2 Revealed: Use the Keyphrases Your Customers Use
Welcome back to our ongoing series with The Search Guru, Leslie Caruthers. Last month, Leslie outlined how important it was […]
Search Engine Marketing Secret #1: Build Your Site With Search Marketing in Mind
If you’ve already invested money in doing customer research on your web site, but you’re still not getting the results […]
