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An inline email survey is a survey question that is embedded in an email itself. Inline email survey enables organizations or businesses to gain instant feedback. Embedding the first survey question in an email makes it convenient for respondents to register their opinion.
It is an easy way of interacting with clients and customers and once they respondent to the first question they are motivated to answer the other questions in a survey. It’s psychology!
People are going to check their emails, no matter what. Emails are not going to die down at least for the foreseeable future. There are two reasons why a business or an organization needs an inline email survey:
To increase the email click-through rate, businesses or organizations should reduce the customer perception of a perceived barrier to fill out a survey. One very convenient way to do this is to induce one single most important survey question in the email itself.
To open an email and to take action on the content of an email are two very different aspects of user interaction. A marketer would include a call-to-action in his/her emails. In this technology-driven era, where time is more precious than platinum and people are busy as a bee, market researchers have a better call-to-action: inline email survey.
NPS question is a single question that is asked to understand customer loyalty and customer satisfaction.
NPS Question: "On a scale from 0-10 how likely are you to recommend our products or services to your family friends?"
Based on responses received, respondents are classified as:
Embedding survey in emails is a quick and simple process using QuestionPro. One can embed the first question of survey in the body of survey invitation.
Inline email survey is enabled only on using one of the four question types:
If any other question type is added, embedded survey question will not be displayed in the email.
When the criteria to embed question in email is met add one of the four question types mentioned above as the first question in a survey, a check for this feature appears in the email invitation. Tick this check box to enable inline email survey.