Video survey


What is a video survey?

A survey with one or more embedded videos as questions or answer option is known as a video survey. Since embedding videos in surveys became a possibility, it has been a hot trend in the market research industry to use a video question in the surveys.

You can embed videos from YouTube or Vimeo if you have the embed code. In every sense, a video survey is much like any traditional survey questionnaire.

By creating surveys with video, add a human touch and make them more engaging. Videos can easily grab the attention of respondents and hence, help to increase the overall response rate. There are various ways to ask questions using video survey like asking questions in the beginning of the video, embedding questions at a regular interval in the video, adding a short introduction in the beginning and asking questions at the end of the video, etc.

Remember, video is a visual media; hence, video question delivers a lot of information in a short period, which otherwise is not possible with the textual question. Surveys with video can grab the attention of the respondents very easily and hold it for a longer time as compared to textual questions.

QP TIP 1: QuestionPro supports uploading all types of video files. However, the video will be visible to the respondents only if they have a browser with all plugins installed necessary to view the media without any issues. Therefore, it is a better practice to upload a custom video to an online video streaming site like YouTube and use the video URL for embedding video in the survey.

Example of a video survey

Many online quizzes contain video questions. You can show respondents a video clip and ask them questions based on it. Another example can be online training website running video courses. They can request for students' feedback at the end of the course.

Video survey

Uses of a video survey

QP TIP 2: The three video formats widely used and well supported are:MP4 = MPEG 4 files with H264 video codec and AAC audio codec (Chrome, Firefox, IE, Edge, Safari), WebM = WebM files with VP8 video codec and Vorbis audio codec (Chrome, Firefox), and Ogg = Ogg files with Theora video codec and Vorbis audio codec (Chrome, Firefox).

Advantages of embedding a video in survey

QP TIP 3: If you are adding a third-party video, you are requested to obtain copyright clearance from the video owner the include the relevant media in your survey. We will not entertain any queries arising from third parties related to copyright infringement. We will pass such queries to the institution holding the QuestionPro account.

How to embed a video in your surveys?

Check out our 'surveys with video' help document for a better understanding of how it works.

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