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Market Research Software / InsightsHub

Turn scattered research into trusted answers

Connect your company's existing research, surveys, documents, and videos into one AI-powered intelligence layer, so teams can ask questions, find source-backed answers, and make decisions faster.

InsightsHub AI chat interface answering a research question with source references from connected surveys and documents

Trusted by leading brands

American Cancer Society
UC Berkeley
Energizer
P&G
Microsoft
Google
Amazon
Hearst
Epic
American Cancer Society
UC Berkeley
Energizer
P&G
Microsoft
Google
Amazon
Hearst
Epic

Your organization already has the answer. InsightsHub helps people find it.

The challenge is not collecting more data. It is making existing knowledge accessible when decisions need to be made.

Find existing research

Search across surveys, reports, presentations, documents, and videos from one place.

Avoid duplicate work

See what your organization already knows before launching another study or recreating an answer.

Use insights when decisions happen

Give teams access to relevant research at the moment they need it.

Ask questions. Use trusted answers.

InsightsHub turns structured and unstructured research into a searchable intelligence layer that teams across the organization can use.

Infuse with QuestionPro AI

Bring your research together

Connect your QuestionPro surveys, research reports, presentations, documents, videos, transcripts, Google Drive, SharePoint, and internal files.

Core capability

Centralized research knowledge

Used by

Research and insights teams that need one place for studies, reports, and historical knowledge.

InsightsHub projects view listing connected studies with owner and program columns
Infuse with QuestionPro AI

Ask what you need to know

Type a question the way you would ask a colleague. InsightsHub reads across every connected source and finds the answer, without folders or filters.

Core capability

Natural language search

Used by

Teams who need an answer now, not a search project.

InsightsHub AI chat panel showing a natural language question and answer
Infuse with QuestionPro AI

Get answers you can trace back

Every answer comes with the source attached, so you can see exactly where it came from and trust what you use and share.

Core capability

Source-backed answers

Used by

Insights, CX, product, and leadership teams making decisions from the same data.

InsightsHub answer panel with linked source documents and surveys

Built on the Research Suite you already run

InsightsHub is not a separate system to manage. It runs on top of the research you are already doing in Research Suite, pulling in QuestionPro surveys and Communities discussions alongside the documents your team stores elsewhere. Add a new study and it becomes part of what InsightsHub can answer from, automatically.

See how Research Suite works
Diagram showing InsightsHub connected to QuestionPro Research Suite, Communities, and Survey Software

Research challenges we've already solved, for teams like yours.

From Fortune 500 consumer insights to agile startup research, a platform built for every kind of study.

See all case studies →
1 / 5
HelloFresh

Needed to scale market research across a fast-moving, decentralized global team without losing speed or consistency.

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2 / 5
Energizer Holdings

Needed a long-term research panel to continuously generate product ideas, gather feedback, and track consumer loyalty.

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3 / 5
Simmons & Simmons

Needed a scalable way to run client satisfaction research across multiple geographies and practice areas.

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4 / 5
Turkington Martin

Built concept testing workflows for qualitative results and achieving key metrics before development decisions.

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5 / 5
American Cancer Society

Drives comprehensive results and data, using insights to become more transformational before making major decisions.

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Don't chase your own data, QuestionPro works with the tools you already use.

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