MaxDiff Methodology

MaxDiff is a methodology developed by Jordan Louviere et al., that results in interval scale measurements that are based on comparative judgments that can be easily performed, even when the number of attributes is not small. The task presents respondents with a set of items, usually 3 to 6, and simply asks them to select the most preferred and the least preferred in the set (or the most important, least important; best item, worst item, etc. In fact the method is also referred to as Best/Worst scaling). Respondents can typically handle a number of these evaluations, and may be asked to respond to 15, 20, or more sets.

SurveyAnalytics Max Diff Analysis

MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, QuestionPro help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.

You can have your respondents perform Forced-choice nature of the tasks, where in QuestionPro MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.

Unlimited Attributes
Random Sub-Selection and Rotation
Utility / Share of Preference Calculation

SAML Assertion Single Signon

What is SAML?

SAML is secured XML based communication mechanism for exchanging authentication and authorization between parties, in particular, between an identity provider and service provider. It's an acronym for Security Assertion Markup Language. The key thing about SAML is that it enables web browser single sign-on (SSO)

SAML increases "security" by eliminating additional credentials which reduces the phishing activity as it reduces the number of times user has to key in username and password on Internet using the login forms. It also increases application access by eliminating the barriers to usage, so that users no longer have to type in a password, they simply need to click on a link

How do I enable SAML Assertion Single Sign-on?

This option is available under :

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License & Access Options

This feature/tools described here are available with the following license(s) :

Team Edition
- Unlimited Surveys, Questions, Responses
- Advanced Toolset and Features
- No Long Term Commitment

The QuestionPro Advantage

Free account never expires, unlimited surveys!
Pro accounts for as low as $12.
No contracts. No commitments.
UNLIMITED surveys.
UNLIMITED responses.

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