The tour could generate
$4.5 Billion
in economic impact
Concertgoers spent
$1,870
approximately per show
91%
of concertgoers say it was worth the experience
As the Renaissance World Tour traverses across the US, a new study by online research, insights and experience company QuestionPro finds concertgoers are spending about $1,800 per concert goer, with 80 percent saying it was worth the experience and 91 percent saying they’d go again. This amount is about $300 more than the average spent per concert goer at Taylor Swift’s The Eras Tour.
The survey of 893 people also found:
The tour could generate
$4.5 Billion
in economic impact
Outspending Swifties by
$300
per concert-goer
39.9% of the attendants are between
35 - 44
years old
80%
Of concertgoers say it was worth the experience
Achieving a
71
NPS
91%
Saying they'd go again
Concertgoers spent
$1,870
approximately per show
893
Survey answers
$400
Average spent fo outfits
Fans are crazy in love. 47 percent noted attending with their romantic partner. While friends or the single ladies came in at 53 percent of attendees.
People were prepared to spend big. 70 percent of concert goers said they did not go over budget with an average of $1,485 as their total prepared concert experience budget.
A rare achievement. The Renaissance World Tour achieved a Net Promoter Score of 71, tying Beyonce with some of the best brands in the world. The top 3 admired brands such as Costco, USAA, and Southwest Airlines are the industry standard for high NPS ratings.
No ticket drama here. Only 8 percent of concert goers said that they had to secure a ticket on the secondary market.
Dressed to the nines. Fans spending on average of $400 for outfits for the Renaissance Tour.
“As Beyonce would say….who runs the world? Girls!,” said Crystal Wiese, Director of Marketing at QuestionPro. “These numbers are truly exceptional and showcase Beyonce's unrivaled fan dedication. The Renaissance World Tour has not only captivated audiences but also is leaving its own mark on the economy.”
