QuestionPro and Salesforce.com bring together two important systems for managing customer data, surveying& CRM(Customer Relationship Management). This provides the tools necessary for measuring satisfaction of existing customers or conducting research to quantify the strengths and weaknesses of your products in the marketplace. The loop of CRM is closed by taking feedback effectively. By surveying customers, you have bridged a critical gap in CRM by adding customer satisfaction to your list of CRM data points.
A better understanding of existing customer relationships allows for greater control of customer attraction, conversion, and retention as a whole. Integrating customer surveys into existing CRM systems allows for the measurement of the success or failure of every customer interaction. Sound analytics can take this data and further drill-down to identify exactly what factors are affecting the satisfaction and attitudes of your current customers.
Taken a step further, surveying customers can improve your understanding of how your products and services may be cross-sold or enhanced to improve your value to your existing customers and make your products more attractive to prospective customers.