Mobile First Approaches with Online Communities

Hosted on: Tuesday, May 08, 2018

About the webinar

Smartphones have become the number one communication and connection tool globally. If you want to conduct research with your customers, your approaches need to be Mobile First. In this webinar, Ray Poynter highlighted the many ways that people are leveraging mobile approaches to make their online communities generate even higher ROI.  


In addition, Dan Fleetwood also covered how QuestionPro Communities' mobile tools and features will help accelerate your Mobile First initiatives.


In this webinar we discussed:


Passive data


Ethnography


Push notification


Re-thinking of surveys


About the speakers


Ray Poynter
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Ray Poynter
Founder, The Future Place and NewMR
Ray is the author of The Handbook of Online and Social Media Research, The Handbook of Mobile Market Research, editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a course author for the University of Georgia’s Principles of Marketing Research online course, and the founder of NewMR.org. Ray has spent the last 35 years at the interface of research, technology and insight and is in wide demand as a consultant, trainer, workshop leader and keynote speaker.
Dan Fleetwood
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Dan Fleetwood
President, QuestionPro Communities
Dan has over 15 years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. Dan is currently the President of QuestionPro Communities. Prior to that, Dan worked with Survey Analytics and Pacific Market Research.