Powerful, sophisticated, and usable tools are essential to accomplishing business objectives and performing key tasks that contribute to an organization’s continued success. However, even with a robust tool, without a solid foundation in question design and best survey practices, the opportunities for critical insights become lost.
In this webinar we discuss:
Identifying the need - why do you want to run a survey
Collecting answers to your carefully crafted questions
How to design a good survey that does what you want
Turning goals into real survey questions
Turning resources into insightful data
Without a well-designed questionnaire, it is not possible to extract the right information from the respondents. Conclusively the research has no meaning unless the data collected is of substantial use to the survey deployer.
As long as people are dropping the ball in their professions, the Seven Deadly Sins work as a values template. They certainly work in market research, specifically when it comes to designing online survey questionnaires.
Organizations have long emphasized on customer experience and the value it adds to the organization. Right from purchasing a product to the after sales interaction can be broadly termed as customer experience.