Hosted on: Thursday, December 06, 2018
Over the last ten years, online communities have become the fastest growing and most widely used of the new research techniques. However, to get the maximum value from your online community you need to ensure that you design and utilize your community the right way.
In this webinar, Dan Fleetwood and Ray Poynter (a leading expert in new market research techniques) set out 10 key steps that will help you design and use your online community in an optimal way.
The ten steps are:
1. Identifying a community of interest
2. Short-term or long-term?
3. Qualitative, quantitative, or a mixture of both?
4. Recruiting your community
5. Discussions don’t just happen
6. Intrinsic and extrinsic rewards
7. Balancing work and fun
8. Using Behavioral Economics to promote engagement
9. The role of the community manager
10. Some ideas for projects and research tools
QuestionPro Communities has released a redesigned send survey invitation flow. This will make sending a survey out to your insights community easier and more streamlined. With a new user interface and better design, sending a survey to your community members can now be done in 3 easy steps – Compose Email, Select Recipients, and Send.
One of the great benefits of having a community is the opportunity to run both quantitative and qualitative research. There are numerous approaches when it comes to qualitative tools with online communities. The wide range of options is what makes online communities a great fit for your research.
The best online community managers all have common practices and keys to their success. These are the habits and activities that are key to a successful and healthy community. While there are a number of practices behind highly successful community managers, there are three that have the greatest impact to an online community.