10 Step guide to using Online Communities

Free Community Software for Community Research and Insights

About the webinar

Hosted on: Thursday, December 06, 2018

Over the last ten years, online communities have become the fastest growing and most widely used of the new research techniques. However, to get the maximum value from your online community you need to ensure that you design and utilize your community the right way.  


In this webinar, Dan Fleetwood and Ray Poynter (a leading expert in new market research techniques) set out 10 key steps that will help you design and use your online community in an optimal way.


The ten steps are:


1. Identifying a community of interest


2. Short-term or long-term?


3. Qualitative, quantitative, or a mixture of both?


4. Recruiting your community


5. Discussions don’t just happen


6. Intrinsic and extrinsic rewards


7. Balancing work and fun


8. Using Behavioral Economics to promote engagement


9. The role of the community manager


10. Some ideas for projects and research tools


About the speakers


Ray Poynter
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Ray Poynter
Founder, The Future Place and NewMR
Ray is the author of The Handbook of Online and Social Media Research, The Handbook of Mobile Market Research, editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a course author for the University of Georgia’s Principles of Marketing Research online course, and the founder of NewMR.org. Ray has spent the last 35 years at the interface of research, technology and insight and is in wide demand as a consultant, trainer, workshop leader and keynote speaker.
Dan Fleetwood
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Dan Fleetwood
President, QuestionPro Communities
Dan has over 15 years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. Dan is currently the President of QuestionPro Communities. Prior to that, Dan worked with Survey Analytics and Pacific Market Research.