Adi Bhat

Aditya Bhat, a.k.a. ‘Adi’, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institution.

Measuring Customer Experience: CSAT vs NPS surveys

“Your most unhappy customers are the greatest source of learning and making sure you measure the right metrics is key […]

What is Gap Analysis: Definition, Steps & Examples

It’s an old problem in business: you want to grow your company and put your strategy into action, but you […]

Descriptive Correlational: Descriptive vs Correlational Research

Descriptive research and Correlational research are two important types of research studies that help researchers make ambitious and measured decisions […]

Create a Survey: Top 12 tips to create a good survey!

A Survey is defined as a research method used for collecting data from a pre-defined group of survey respondents to […]

Snowball Sampling: Definition, Method, Pros & Cons

Snowball Sampling: Definition Snowball sampling or chain-referral sampling is defined as a non-probability sampling technique in which the samples have […]