Revenge Spending? More Like “Cautious Consumerism”
The COVID-19 pandemic has affected all spheres of our lives, from the way we work, we travel to the way […]
Consumers Shift Auto Preferences in Wake of Fuel Shortage
When the Colonial Pipeline operator was hacked in early May, the disruption was swift and painful. Long lines, reminiscent of […]
Is There An App For That?
Customer Experience and Apps While you might suspect this would be about our customer experience app, mobile survey tools or […]
Overnight CX Strategy
Building Loyalty As a member of United MileagePlus, I’m keenly aware through the airline’s marketing that it is approaching its […]
What is Behavioral Segmentation: Definition and Characteristics
Behavioral segmentation is the process of grouping customers according to their behavior when making purchasing decisions. Market researchers observe aspects […]
