• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareOur flagship survey solution. Sophisticated tools to get the answers you need.research edition iconResearch SuiteTuned for researchers. Get more insights. Response based pricing.CX iconCXExperiences change the world. Deliver the best with our CX management software.WF iconWorkforceEmpower your work leaders, make informed decisions and drive employee engagement.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseNPS+CommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home QuestionPro Products

What is Behavioral Segmentation: Definition and Characteristics

Behavioral-Segmentation

Behavioral segmentation is the process of grouping customers according to their behavior when making purchasing decisions.

Market researchers are in charge of observing aspects such as readiness to buy, i.e. the knowledge they have about the product, level of loyalty, interactions with your brand or product usage experience, etc.

Objectives of behavioral segmentation

The main objectives of behavioral segmentation are:

  • Identify segments based on the behavior displayed by customers.
  • Determine how your product or service satisfies the needs of each segment.
  • Tailor the product or service to meet the needs of consumers.
  • Create marketing campaigns tailored to a specific segment and increase the probability of purchase.
  • Allow organizations to know the brands that consumers purchase most frequently and identify the competition.

Characteristics of behavioral segmentation

Among the main characteristics of behavioral segmentation are:

  • Companies use this method to focus their efforts on the right audience depending on the buying behavior they have.
  • Enables decisions based on the use of resources such as time and budget to have a greater impact on consumers.
  • It is based on the attitudinal history of consumers in order to identify and influence future purchasing decisions.
  • You can identify similar behaviors among consumers and focus marketing efforts on a specific group.
  • It can be adapted to the personality of each consumer group in order to achieve the established objectives.
  • It allows the creation of marketing strategies to obtain loyal customers to the brand.

Types of behavioral segmentation

Behavioral segmentation is responsible for grouping consumers as follows:

  • Occasion-oriented behavioral segmentation: It refers to when a product is purchased for a particular occasion, it may be something that is repeated or never happens again.
  • Usage-oriented: This refers to the number of times the consumer uses the product. It can be heavy, moderate, or minor usage.
  • Loyalty-oriented: This type of segmentation is focused on customer retention rates. When the brand has a high level of loyalty, it does not have to worry about acquiring new customers.

Recommended article: Customer Churn

  • Benefit-oriented: There are certain benefits that people look for when purchasing a product. They look for availability, different varieties, or prices that meet their needs. However, there are customers who are looking for the product to give them the maximum benefit.

Advantages and disadvantages of behavioral segmentation

Advantages

Among the main advantages of behavioral segmentation are:

  • It allows organizations to find customers with similar buying habits and behaviors.
  • It enables organizations to understand consumer needs.
  • Organizations can build brand loyalty in the most like-minded customers.

Disadvantages

Behavioral segmentation has some disadvantages:

  • Consumer behavior is changeable and cannot always be predicted correctly.
  • It can only provide a frame of reference based on personality and behavior.
  • Because it uses qualitative data, it relies on certain assumptions for forecasting, budgeting, spending, etc.

Importance of behavioral segmentation

Behavioral segmentation is done with the objective of grouping people who exhibit the same behaviors and behavioral targeting all marketing efforts to a single group.

With this method, companies can promote and market their products effectively, meeting the needs of customers.

The main objective of behavioral segmentation is to understand the needs and desires of customers by offering something unique based on their behavior when purchasing a product or service. It also allows companies to market customized products specifically to potential consumers.

Find your niche market segmentation with the help of online surveys. At QuestionPro, we can help you find the right audience for your products and services. Use our online chat to connect with our support representative and learn how to create online surveys in under 5 mins!

SHARE THIS ARTICLE:

About the author
Crystal Wiese
View all posts by Crystal Wiese

Primary Sidebar

Gain insights with 80+ features for free

Create, Send and Analyze Your Online Survey in under 5 mins!

Create a Free Account

RELATED ARTICLES

What’s Coming Up in June 2021?

Jun 10,2021

HubSpot - QuestionPro Integration

What’s Coming Up in February 2022?

Feb 14,2022

HubSpot - QuestionPro Integration

Academic Research Tools: What they are + Top 5 Best

Jun 07,2022

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Brand Awareness
  • Branding
  • Business
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Experience IN
  • Customer Loyalty
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • Customer Satisfaction
  • CX
  • Decision Making
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Intercept
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Market Research
  • Marketing
  • Marketing
  • Marktonderzoek
  • medewerkersonderzoek
  • Mobile
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • QuestionPro Products
  • Release Notes
  • Research
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Uncategorized
  • Video Learning Series
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce
  • Workforce
  • Workforce Intelligence
  • Workforce Intelligence
  • Workforce Intelligence

Footer

MORE LIKE THIS

Find out how the Service Profit Chain increases profits by giving great customer service and keeping workers interested.

Service Profit Chain: What it Is + Step-by-Step Guide

Jun 2, 2023

When it comes to research, ethics is a crucial component that guides how we conduct our studies. Learn everything about it.

Ethics in Research: Understanding its Importance + Best Practices

Jun 1, 2023

Unleash Servqual power: Recognize this model for evaluating service excellence and providing excellent customer experiences. Learn how now!

Servqual: What it Is + How To Understand the Model

May 31, 2023

Understanding customer behavior can drive remarkable experiences and foster long-term customer loyalty.

Behavior Science: The Delight of CX Management — Tuesday CX

May 30, 2023

Other categories

  • Academic
  • Academic Research
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Brand Awareness
  • Branding
  • Business
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Experience IN
  • Customer Loyalty
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • Customer Satisfaction
  • CX
  • Decision Making
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Intercept
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Market Research
  • Marketing
  • Marketing
  • Marktonderzoek
  • medewerkersonderzoek
  • Mobile
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • QuestionPro Products
  • Release Notes
  • Research
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Uncategorized
  • Video Learning Series
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce
  • Workforce
  • Workforce Intelligence
  • Workforce Intelligence
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • Coronavirus Resources
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use