Autodidact – Are Self-Taught Marketers Better Marketers?
In the world of market research it’s extremely easy to get academic about everything. After all, we are practitioners of […]
Are traditional online research panels dead?
Paying it backward I write this, feeling like I have one foot in the past/present and another foot squarely in […]
Big Brands Take On Real Time Data Collection to Make Decisions
I found this interesting press release in my Twitter feed today: Levi’s and P&G Champion New Strategies. It seems that the […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
What Improv Techniques and Can Teach Us About Change and Innovation
One of my favorite things to do to unwind is watch comedy. It’s a different kind of presentation – one […]
